Special Sales: Book Sales Beyond the Bookstore

The term special sales is commonly used to describe sales opportunities outside of bookstores. Also referred to as non-bookstore (or non-traditional) marketing, it can be a profitable source of new revenue.

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How to Breathe New Life Into An Old Book

When something isn’t new anymorewhether it’s your car or your bookvalue disappears with each passing day. But while that new-book smell might decrease, the value of your book to you, as a creator, doesn’t have to if you know where to look.

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Christmas In July for Indie Authors

I want you to brace yourself for what I am about to say . . . Christmas is coming. Yup. This is not a drill, not a joke, and you are not hearing things. While we are sweating in the summer heat and trying to keep our gardens and lawns under control, there is something that most of us are NOT doing, something we need to add to our summer “to-do” lists and PRONTO. We need to start presenting and pitching our books for the upcoming holiday season.

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Evaluating Your Publishing Efforts in Terms of Book Sales

As a rule, you should always be evaluating your publishing efforts to identify when and where a problem may exist. By setting up a system that quickly points out where problems exist, you can determine their cause and take steps to solve them.

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3 Ways to Order Books

Your book is finished, and hopefully the orders are ready to start rolling in, but you aren't sure how the ordering process works. Well, there are two ways you can order your book yourself, either specifically for you or for your customers. And the third way your book can be ordered is by booksellers, retailers, and libraries directly from Ingram to sell on your behalf.

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The Value of Book Reviews for Indie Authors

Editorial book reviews are consistently one of the most powerful tools available to traditional publishers for promoting their books, making them one of the most powerful tools available to indie authors for book marketing also. 

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How Readers Buy Books

With millions upon millions of books to choose from, how do readers decide which books to buy? Research reveals four ways that help most readers determine which book to choose, and ultimately what encourages readers to buy books.

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What It Takes to Be a Successful Self-Publisher

Self-aware authors know they’re taking on a challenge when they choose to publish their own work, a rewarding and exciting challenge, but a challenge nonetheless. If your goal is to sell as many copies of your book(s) as possible, it’s important to have a realistic understanding of the effort that entails. With the advancement of technology and opportunity, increase of indie publishing and small presses, and lessening of the bias against self-publishers, every author has a chance to succeed in the publishing space. Making your book available is a necessary step to achieving sales, but commitment and know-how on your part is essential to making it succeed.

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Reducing Bias Against Self-Published Authors

The Independent Book Publishers Association (IBPA) has been championing independent publishers big and small, self and otherwise, since 1983. That’s over 30 years of advocating for indie voices in the traditional publishing industry. Over this time, we’ve seen a thing or two. 

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When Should I Publish My Book?

You’ve just spent what seems like a huge chunk of your life writing your book, and now, at last, it’s time to hit that publish button . . . but not so fast! Is it really time to publish your book? Just because a book is finished doesn’t mean the timing is right. Your publication date is important. There are certain months that would be perfect for your book and make your pitch to retailers and media outlets easier, and some months you should avoid altogether. Below are some tips to help make sure your book doesn’t launch with bad timing.

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