Experts in the Australian writing and independent publishing community are coming together for the first ever Indie Publishing Forum in Australia. These discussions are open to the public—anybody in Australia interested in writing or publishing their stories. And it's all in support of a great cause.
Book marketing and promotion are how you get the most traction for your book. It's always good to be thinking about how you can strengthen your author platform as a means to sell more books, because your platform can either thrive or fail based upon how well you promote your book and market it to readers. And not only promote your book, but also promote your author brand.
I was prepared for the effort of taking my manuscript and creating a book from it, but despite all the help I had getting books produced and the ease of which they magically appear on my doorstep, it still fell to me, as a first time indie author, to get the shops to carry them. It wasn't easy, but here are some of the things that worked for me.
There are a variety of different author events in which you can participate in order to introduce your book to a new audience. You want to do so in a way that is appropriate to your book and in a way that helps everyone fall in love with your new literary baby. Always consider the genre and storyline of your book when it comes to your author event's venue and activities. Here are a couple of different author events you could consider for your book.
Authors hear all the time what they need to do in order to help their book succeed, but unfortunately, they don't always hear how to do it. It’s not enough to know what strategies work to grow an author’s platform. You need to know how to actually implement those strategies effectively and customize them to your book, because strategy means nothing without implementation, which is why I created the free, online Author's Adventure Summit, starting May 8.
At the Digital Book World (DBW) Indie Author Conference on January 19, we were so pleased to have Orna Ross, author (traditionally and self-published) and founding director of the Alliance of Independent Authors (ALLi), join us from London to provide an overview of where things are today for self-publishers. Now that the independent sector of the publishing industry has matured for years−we sometimes call it Self-Publishing 2.0 now−Ross agrees with us that indies are in a far better place than in the past.
As much fun as it is to meet and mingle with associates—or as much of a challenge as it is if you’re a more introverted writer—conferences are often daunting because they’re intense.