Book Promotion

4 Pillars of Successful Book Marketing

4 Pillars of Successful Book Marketing

Many authors write a book based on a subject they like, or perhaps on a unique experience they have had. As a book marketing consultant, a question I frequently hear is, “My book is finished, now what do I do?” Successful book marketing lies in giving prospective readers what they want to read. Figuring that out depends on four pillars: target market, customer needs, integrated marketing, and profitability.

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How to Promote Your Book on YouTube

How to Promote Your Book on YouTube

We are now living in a golden age for indie content creators. Through Twitch, YouTube, Instagram, and publishing portals like IngramSpark, artists can connect directly with their fans and bypass traditional gatekeepers like agents— they can even make more money this way.

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How to Promote a Book on Social Media: 10 Tips for Indie Authors

How to Promote a Book on Social Media: 10 Tips for Indie Authors

Social media writer’s block. It’s a thing! You have no problem hammering away at an 80,000 word novel, but when it comes to a 280 character tweet? Forget about it! You end up posting about what you had for dinner or what you did during the day, and nobody seems to be listening... or following. If that sounds like you, then these 10 social media marketing tips are just what you need.

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Finding Your Tribe: How a Network of Influence Can Help You Promote Your Book

Finding Your Tribe: How a Network of Influence Can Help You Promote Your Book

Many of us authors get tired of hearing the word “platform.” Working to build an audience can feel like climbing an impossibly high mountain, where the peak looks farther and farther away as you go. The good news is that the potential audience for your book might be bigger than you realize.

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3 Creative Pitfalls to Avoid When You Advertise Books on Social Media

3 Creative Pitfalls to Avoid When You Advertise Books on Social Media

So you just tried advertising for the first time. You signed up for Facebook's ad tools. You made your first ad. You chose an audience, and you uploaded some pictures, and you wrote some great ad copy. Maybe you even tweaked a bunch of settings over time as you figured out what worked and what didn't. Heck, you probably even sold a couple more books than you usually do. So why didn't your ads work quite like you wanted?

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Book Marketing Strategies for First-Time Authors

Book Marketing Strategies for First-Time Authors

You may be ready to start building your marketing plan for your debut book—but where do you start? Some authors avoid planning in general because they don't know how to do it. There are two different ways for first-time authors to create their future marketing plans. One solution is discovery-driven planning in which much is still assumed, but the plan evolves over time through trial and error. A second technique views planning as narrative, conducted as you would when writing a novel.

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Selling Your Memoir: Tips for Sharing Your Story with the World

Selling Your Memoir: Tips for Sharing Your Story with the World

Writing and marketing a memoir is so personal. Unlike a work of fiction or a business or self-help book, this is your life. While memoirs probably offer the most opportunities for marketing, knowing how to harness the specific power of your story and use it to make a difference is key.

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Can You Effectively Promote a Book on Social Media...Without Spending Money?

Can You Effectively Promote a Book on Social Media...Without Spending Money?

“You have to be on social media. You simply HAVE to,” is something you’ve likely heard before. If you were to believe this advice, you’d be under the impression that a new author’s career is made or destroyed on the back of every tweet and ‘gram. That your social strategy forms the backbone of every book launch. Which is… less than true.

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Podcasts: The Indie Author's Secret Weapon

Podcasts: The Indie Author's Secret Weapon

Let's face it - many indie authors (which I generally refer to as "independent publishers," albeit smaller ones) will dismiss podcasting out of hand.

Too hard. Too time consuming. Don't quite get it. Pass.

And that would be a bad idea.

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Comp Titles: What Are They and Why Do They Matter?

Comp Titles: What Are They and Why Do They Matter?

As an author you’ve probably been told to look at competing titles through multiple stages of your journey from writing, to publishing, to book promotion. Competing book titles can be lucrative references for cover design, book length, choosing your categories and keywords, pricing your book, determining the best strategies for marketing to potential buyers in your genre or topic, and more!

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