With any author’s book publicity campaign, there are a few baselines he or she can work from to catapult PR outreach for the book from blasé to butt-kicking. Hiring a top-notch literary publicity firm is only part of the publicity process; the author’s involvement is a crucial component to operating a smooth campaign that results in media attention for the book. Typically, the author who will have the most successful publicity campaign is one who is:
When it comes to book promotion, digital marketing and publicity are often mentioned in the same breath. It’s easy for them to be viewed as the same thing, especially since they both help promote your book and get it in front of readers. However, there are several key differences between digital book marketing vs. book publicity that you should keep in mind as you decide how to promote your book.
The holidays are here, but you’d hardly know it from the social media accounts of most authors. Instead of using this time of year as a way of generating more sales, some authors assume it’s business as usual. Sprucing up your social media with the holidays in mind can help make sure your books show up on readers' wish lists.
Just like you can’t write a book for “everyone,” you can’t expect all media to be a fit for you and your book. Sure, a plug on Good Morning America or a review in the New York Times would be a major accomplishment for any author; however, if your readers aren’t watching that program or reading that newspaper, you’re not likely to see any spike in visibility that could lead to sales. So how do you know what book publicity is the right fit for you and your book?
Your author questionnaire is an important part of your overall book marketing strategy. It's a document that describes essential information about your title, book cover, marketing plans, book description, comparative titles, and beyond. Author questionnaires help you define your book to retailers and focus your efforts on what's most important. Here's what you should include on your author questionnaire.
Often, new authors spend their time and energy on writing their book. All their efforts go into perfecting the manuscript. Many new authors don’t think about promoting or selling their book until after they've published it, but that's actually a step that needs to begin well before your book is available for purchase.
When you decide to self-publish a book, you are signing up for all the duties a traditional publisher would typically take on. That means you not only have to write a great book but you also have to take on the job of marketing it. Where do you begin? You construct a book marketing strategy and forge ahead step by step! Here are a few key elements for a good marketing strategy.
You’ve finally done it! You look at your completed manuscript that’s gone through what feels like a million rewrites and you’re ready to go to print. This is an incredible moment in any author’s career, so take a deep breath and reward yourself. However, you won’t have long to rest. As an indie author, you’re going to need to promote your book, and with approximately a million books published per year, this can be a very daunting task. There are people who specialize in book publicity that can help you along the way, but here are a few tips to help you start planning.
Galleys (or ARCs) continue to be a vital step in the book review process, which can help make or break a book. As important as galleys are, the accompanying galley letter is equally important. Knowing how to construct a letter that helps sell your book (what to include and the overall structure) can help your galley/book get noticed and, ultimately, get media coverage and stocked by retailers.
Goodreads is a platform for book lovers to interact with each other, post book reviews, recommend books, track their yearly reading goals, and other bookish things. Unlike other social media platforms, everyone on Goodreads loves and reads books, and as an author, getting good reviews on Goodreads helps generate more readers. This platform is often new to authors when they’re releasing their first book, so the question authors often ask is, “What can I do to stand out on Goodreads?”