What to Share When Writing a Memoir

Who cares? is one of the most common assaults memoir writers are subjected to, and it’s usually lobbed at them by their own inner critic. Memoir writers face critical voices—their own and others’—who state that the story/message/idea is trivial, boring, not worth sharing. It’s so important for memoirists to get past these messages in order to set free the story that wants to be told. Here are some tips for memoir writers, especially those struggling with their inner critics, whose primary goal is to engage readers.

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How to Create Impressions for Your Book

Do you know how to create impressions for your book? Traditional publishing houses use multiple impressions to create buzz about the books they publish. You, too, can create impressions that will generate interest in your book and increase sales. The goal is to get as much attention as possible in a variety of ways, and here are a few tips how.

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Special Sales: Book Sales Beyond the Bookstore

The term special sales is commonly used to describe sales opportunities outside of bookstores. Also referred to as non-bookstore (or non-traditional) marketing, it can be a profitable source of new revenue.

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Why and How to Write a Book Series

Have you ever found yourself waiting for the next book in a series to come out? And the next one after that? The truth is book series sell a lot of books. When compelling characters are engaged in exciting storylines, readers look forward to finding out what happens to them even if they have to wait for another book. If you haven't already thought about writing a book series, consider why you might want to and how to do it. 

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5 Ways to Promote Your Book

There are so many options these days on how to get your book into the hands of readers. Gone are the days when one single path led to publication, and it can be confusing to wade through the pros and cons of being independently versus traditionally published. One of the ways you can evaluate how to move forward with your manuscript is to think about how you would prefer to promote your book.

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How to Breathe New Life Into An Old Book

When something isn’t new anymorewhether it’s your car or your bookvalue disappears with each passing day. But while that new-book smell might decrease, the value of your book to you, as a creator, doesn’t have to if you know where to look.

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Christmas In July for Indie Authors

I want you to brace yourself for what I am about to say . . . Christmas is coming. Yup. This is not a drill, not a joke, and you are not hearing things. While we are sweating in the summer heat and trying to keep our gardens and lawns under control, there is something that most of us are NOT doing, something we need to add to our summer “to-do” lists and PRONTO. We need to start presenting and pitching our books for the upcoming holiday season.

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Connecting with Readers via Social Media

All authors love their books, but some struggle with the idea of promoting them. Sometimes this is because they don’t like the idea of attention or feel self-promotion is arrogant. Other times, it’s because they feel confident in their writing ability, but not in their marketing and distribution abilities. The truth is that you must build your following if you want to be known as an author. Self-promotion is a reality in today’s writing world, and it is neither arrogant nor painful if it is done well.

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3 Ways to Order Books

Your book is finished, and hopefully the orders are ready to start rolling in, but you aren't sure how the ordering process works. Well, there are two ways you can order your book yourself, either specifically for you or for your customers. And the third way your book can be ordered is by booksellers, retailers, and libraries directly from Ingram to sell on your behalf.

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Three Reasons People Buy Books

Over 850 million books are purchased in the United States each year. According to Nielson, a global information, data, and measurement company, 47% of the American population purchases books. If you do the math, 151 million people bought these books. This means, on average, these book buyers purchase five to six books a year. Why do people buy books? There are three main reasons people buy any product, books included.

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