Self-aware authors know they're taking on a challenge when they choose to self-publish a book, a rewarding and exciting challenge, but a challenge nonetheless. With advancements in technology and opportunity and a lessening of the bias against self-publishing, every author now has a chance to succeed in the publishing space doing it on their own.
Your author website is your primary online presence, your brand, your “home” and your author platform. This is where people will come to find out more about you and your books, which gives you an excellent opportunity to present yourself and your books in the best way and to brand yourself. You can do it somewhat on Facebook and other social media sites, but your website is the only place you have complete design and editorial control. Make the most of it.
We have some special opportunities to help you get the most out of BookExpo and/or BookCon 2018 at the Javits Center in New York, NY, May 31 – June 3! How does your own personal consultation sound? Or perhaps reading from your work on stage?!
Have you heard of Abraham Maslow’s Need Hierarchy? It describes a pyramid of needs through which people move as they are motivated to fulfill unmet needs. The foundation is made up of the very basic needs (security, food, etc.) and people advance ultimately to self-actualization. Believe it or not, the same concept applies to book buying from business-to-business (B2B).
It seems simple enough: a media contact or blogger, online reviewer, etc. requests a copy of your book. So, you toss it into an envelope and send it off. Request fulfilled. Done. Well . . . perhaps not so fast.
You’ve finished your book and now it’s time for the often-dreaded task of marketing. Where to begin? Step one is to obtain book reviews—and not just the kind your friends and family post on Amazon. While such crowdsourced reviews can be helpful, savvy readers—and more importantly, booksellers, librarians and other industry professionals—will be looking for more credible reviews.
You can write the absolute best book in the world, have top-of-the-line book distribution and quality, but another essential part to being a successful publisher is taking the time to invest in expanding your publishing knowledge and expertise, because, at the end of the day, your book’s success needs your input.
Every author has a different comfort level with social media. You may be a real star at creating content for your channels but get tired of the constant attention your social media presence requires of you. Or, you may have only discovered recently that social media is a part of the author experience, and you are now trying to figure out how to best use your time in what can be an overwhelming world of likes, retweets, shares, tagging, friending, following, and sharing stories. So what social media should authors use?
It’s a matter of seconds. Perhaps 10, maybe up to 20, but that’s about it. That’s how much time you have to get the attention of an editor or producer when you pitch your book or pitch yourself as the author. It's commonly referred to as the elevator pitch and there's an art to perfecting it.
I often get this question from authors and my standard response is, “Anything you want!” Your website is the only place you can put anything and everything, which you can’t do on Facebook, Amazon, or anywhere else. It’s one of the primary reasons for having an author website. You can share the basic information, but also content readers can't find anywhere else.