How Readers Buy Books

With millions upon millions of books to choose from, how do readers decide which books to buy? Research reveals four ways that help most readers determine which book to choose, and ultimately what encourages readers to buy books.

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Planning Your Book Promotion Before You Publish

Technology now gives independently published books quality to equal that of major publishing houses, and there's no reason your book publicity can't be equal too. In fact, in the last 18 months, we've seen that independently published authors have more promotional options available to them than many who go the traditional route because they can react more quickly to changing market trends and make decisions to jump on timely promotions. Here are some things to consider before you publish your book:

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What It Takes to Be a Successful Self-Publisher

Self-aware authors know they’re taking on a challenge when they choose to publish their own work, a rewarding and exciting challenge, but a challenge nonetheless. If your goal is to sell as many copies of your book(s) as possible, it’s important to have a realistic understanding of the effort that entails. With the advancement of technology and opportunity, increase of indie publishing and small presses, and lessening of the bias against self-publishers, every author has a chance to succeed in the publishing space. Making your book available is a necessary step to achieving sales, but commitment and know-how on your part is essential to making it succeed.

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The Power of Metadata to Drive Book Discovery and Sales

Are you using metadata correctly to market your book and boost your sales? Ingram’s Director of Metadata, Margaret Harrison, lays out the role of metadata in book discovery and sales and some best practices and actionable tips for getting your work into readers’ hands.

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Indie Author Fringe 2017 – Day Two: BookExpo

BookExpo was this past weekend which means the second day of Indie Author Fringe also took place. Indie Author Fringe is a 3-day, 24 hours per day indie author conference packed with advice on self-publishing. Every session is available online and 100% free; perfect for aspiring authors and experienced, small to mid-level publishers alike; basically anyone looking for professional advice on how to publish a book. And we're offering a special promotion code to go with it.

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3 Steps to Building Your Author Brand

On your way to work today, you probably received lots of brand messages without realising. Maybe you picked up a coffee from a café with an Italian name and branding, maybe you grabbed a healthy snack in green packaging to go with it, or maybe you bought a bottle of water with a crisp, clean Alpine mountain on the side. Even if we take billboards and magazine adverts out of the equation, companies have a subtle way of telling you what they want to be known for in their marketing. Big brands spend millions on these clever ways of making you associate their name or product with certain values. Indie authors should be branding themselves in their marketing also.

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Choosing the Right Book Metadata Keywords

One of the most important elements of your book marketing plan is your book metadata and how you use it. Whether you are self-publishing your own work or publishing someone else's, you need to understand how critical it is to use the appropriate language in the title metadata fields. 

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What Authors Need to Know About Price Promotions

Being a modern author comes with the expectation (and sometimes pressure) to do price promotions, which involves lowering the price of your e-book and creating some kind of visibility campaign in association with that “sale.” It’s not so much a matter of whether you’ll do one, but rather why, how soon, how much, how long, how often, and how to do one well. So let’s review those points, shall we? 

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Making Your Book Returnable

Historically, publishers grant booksellers the right to return overstocked copies of books. These books are considered “returnable”. Although, online retailers are less selective than brick and mortar stores in regards to whether a book is returnable, typically, brick and mortar stores will not order a book unless it is returnable, so IngramSpark supports standard industry conventions by allowing publishers to designate whether or not their titles can be returned. 

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Email Marketing for Authors

Most authors will have heard the gurus proclaiming that building an email list is essential for modern-day writing success, but very few start with the basics to explain why that is. Faced with the prospect of building a mailing list, most authors would run a mile. Screams of "I’m not very good with computers" and "I just want to write my books" will be heard, as they disappear into the distance. However, the simple truth is, if you’re not attempting to build a list of reader emails, you’re making life far more difficult than it needs to be, and you’re really missing a key book marketing tool.

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