All of November you were on the clock to complete your book for NaNoWriMo. If you succeeded (WOW!) you're basically a superstar. Congrats! And after you spent an entire month lovingly crafting the perfect manuscript we know you’re eager to get it published.
Book marketing and book promotion packages are a common offering from author service companies as well as publishing service providers—and for good reason. There’s demand for them and first-time authors, whether indie or traditional, need guidance.
If you are looking for a new source of income from your book, you might want to consider libraries. Libraries in the US are experiencing a huge surge in foot traffic. Public librarians are seeing a lot more patrons and their checkout rates are skyrocketing. Need more good news? Their budgets are going up too. In many cities, the annual budget for libraries is increasing and libraries are opening new locations and reopening at historical rates.
When it comes to social media marketing, even though I am personally comfortable using it and have been successful in my book marketing efforts through a range of channels, I sometimes feel at a loss when authors specifically ask me what they should do. It’s like trying to tell people how to be themselves or how they should behave in public—we’re all quite different. However, it is easy to tell authors what they shouldn't do on social media.
Endorsements are a powerful no-cost book marketing strategy. Have you ever seen a book cover where the name of the celebrity providing an endorsement for the book was larger than the author’s name? This little trick is used to catch a book buyer’s eye because publishers know that big names sell books. I have found that this effective book marketing strategy is underutilized by independently published authors. A recent informal survey I conducted of independently published books showed that only 20 percent (1 in 5) touted an endorsement. As an author, you should seek endorsements for your book.
Most people are surprised to learn that search engines look inside all of the documents and applications they publish on the web for clues about their contents. Almost all applications let you edit the metadata associated with the document, though they might not call it metadata, and editing that metadata can help boost your book discoverability.
I’ve written before about how important I think it is for authors to use Twitter as part of their outreach and social media marketing, both to each other and to readers. At the corporate level, investors are looking for more revenue, while at the user level, the 10-year-old platform remains a busy point of discoverability for writers and beyond. One of the best-hidden and most helpful features, however, is the frequently overlooked Twitter analytics offering.
Achieving book discoverability with readers means making search engines aware of you and your book. You may have heard of Search Engine Optimization (SEO) as being important to your website; that IS book discoverability. Discoverability is your biggest marketing partner as it provides reliable, continuous passive marketing. Successful book discoverability means that your readers can find you simply by entering words that describe your book into a search engine. It’s a disservice to you and your book if you don’t leverage these words for your benefit.
If you’re one of the many authors who tried to get traditionally published first, and are now considering or pursuing self-publication instead, then this post is especially for you. Some authors really want that “traditional” experience, but don’t know exactly what it looks like, where the most value lies, or what aspects of it can be feasibly translated over to the publishing process of an independent author. Having been through both experiences myself, here’s what I would give the most thought and consideration to when deciding how to publish a book.
Book metadata and keywords might seem scary, but they’re really only the words and phrases that you use to describe yourself and your book. Your book metadata will consist of basic things such as your title, author name, author bio, book description, publication date, etc. Keywords are one or more words used to indicate the content of your book. Simply put, metadata and keywords are what make your book appear when a reader goes looking for a specific thing, whether that thing is a book or not.