5 Reasons Writing Romance and Self-Publishing Are the Perfect Match

I’m in a torrid love affair with romance novels. The headstrong heroines, the misunderstood heroes, and the happily ever afters are everything I could possibly want in a good book. I devour them. And I’m not ashamed to read the paperback (cover out!) on the train during my commute. Another reason I love romance novels so fiercely is because they go hand-in-hand with self-publishing. I spend my days helping self-published authors share their books with the world, and a majority of those authors write romance. This is no coincidence and here are five reasons why:

Read More

What's in a Domain Name: Naming Your Author Website

“What domain name should I choose for my author website?” I get this question from authors all the time. So here are some guidelines and tips. You need to decide on your domain name before you launch your author website, and you should probably decide before you develop your website because it could impact the design if it becomes the title, or name, of your site.

Read More

4 Things to Avoid When Dealing with the Media

Frustration between media and authors can be a frequent occurrence. And warranted on both sides. But since the media ultimately holds the power when it comes to what they decide to cover, here are a few tips to help you avoid certain things that could keep you from having a spot!

Read More

3 Steps to Better Book Marketing Ideas

Did you ever try to solve a jig-saw puzzle? It’s simple, right? The picture on the cover of the box shows you how the completed puzzle should look, so all you have to do is organize and connect all the pieces. Now think of your publishing journey as the puzzle. You have your vision of the end result, but you have to create the pieces to complete it. So when it comes to book marketing, sometimes it's just in how you frame your approach.

Read More

The Do's and Don'ts of Author Speaking

I’ve been speaking for over twenty years, and have learned a lot about connecting with an audience. These were not always easy lessons, and looking back, there were some things that I would have done differently. Part of it was my being new to the world of speaking and honestly probably trying a little too hard in the beginning. It takes time to develop your own style, to figure out what works and what doesn’t. Here are the important do’s and don’ts I've learned about giving a powerful author talk that I hope you'll find useful.

Read More

IngramSpark vs Amazon KDP

Update 9/10/18

The author and publishing world has been abuzz with the recent news from Amazon that its CreateSpace print on demand business is now being folded into its Kindle Direct Publishing program that launched officially a few years ago. Whether or not this action will be a positive move for authors will inevitably be seen in time. But today, IngramSpark client support is blowing up more than normal with questions from authors asking us what it all means. The question we used to get most often was, "What's the difference between IngramSpark vs CreateSpace?" Now it seems the question will be, "What's the difference between IngramSpark vs KDP?" So, I will attempt to help clarify with as much information as I have.

Read More

How to Work with a Book Editor

If I were to describe my editing goal it would be: editor seeks author for long-term relationship. I’ve worked with writers on second, third, and, this summer, even fourth books. And, while I like to think I am generous and accommodating, not every author responds to my editing style and that's okay.

Read More

Book Marketing Print Collateral Do’s and Don’ts

You put a ton of effort into getting the perfect cover for your book and the perfect image for your publisher imprint that best represents your author brand. Now, it’s time to apply the same level of effort to creating awesome printed collateral to execute some of your book marketing. In other words, we’re talking about swag. The best pieces of swag are those a fan can keep using long after he or she has read your book. Here’s how you can make your swag the one readers hang on to.

Read More

What You Need to Publish a Book

Authors who decide to self-publish a book are effectively taking on the role of a business owner if the end goal is to make money from book sales. When you decide to self-publish, you’re no longer a writer, or even an author, but a publisher. Although there is a learning curve when you make the leap from author to publisher, it doesn’t have to be intimidating; it can actually be fun with the right tools. Here’s what you need in order to become a publisher:

Read More

What Self-Publishers Can Learn from the 2018 Bestselling Books

Publisher’s Weekly shared a list of 2018 bestselling books so far in this article, published on July 9. The books on the 2018 bestselling books list are all traditionally published, but that’s one of the best places to look for insight as a self-publishing author. Looking to the successes of traditionally published books is an easy way to learn from those with more money and years of publishing experience than you may have. In this blog we’ll break down some key takeaways self-publishers can learn from bestselling books.

Read More