Marketing Poetry: Tips from a Literary Publicist

While looking for something to get my mom for Mother’s Day this year, I decided to go out on a limb and buy her a copy of Mary Oliver’s Dog Songs. My mom is certainly a reader, but as far as I know, she’d never seriously considered reading poetry before. A few days after Mother’s Day she had already started the book. She called to thank me, explaining she can only read one or two poems at a time because they make her cry so much. “But,” she said, “I really love it.”

Read More

How to Work With a Book Cover Designer

The role of an author is to communicate stories, ideas, or facts to their readers in an engaging way. But sometimes, authors struggle to communicate their own intentions to those that are helping them publish a book. One area where this is most challenging is in working with a cover designer. Translating your ideas and mental images into a cover that attracts readers is already a challenging enterprise. And if your designer has trouble understanding what your book is like, who your audience is, or what you have in mind, you’re not likely to get the results you’re looking for—even from a top-notch cover designer.

Read More

Diversity in Publishing: The Good, The Bad, and How You Can Help Make a Change

For the past few years, diversity in the publishing industry has been quite the hot topic and the inspiration for numerous initiatives and social media campaigns calling out for more representation in books. From #WeNeedDiverseBooks to the #OwnVoices movement, there is overwhelming agreement that we need greater representation and inclusion in the publishing industry.

Read More

Writers' Conferences: 5 Strategies to Make the Most of Your Experience

Attending a writers' conference can be a big choice for a new writer to make. There's an investment in time, money, and resources—but the benefits often far outweigh the costs. Everyone can make the most of each conference they attend by utilizing these 5 strategies.

Read More

How to Sell Romance Novels: 5 Essential Strategies

As a romance author, you’re given a wonderful opportunity to speak to readers on an intimate level. Every time they purchase one of your titles, they’re inviting you into their lives and admitting their (sometimes very secret) fantasies and desires! Take this role seriously and use these five essential strategies for selling romance novels and building your return fan base.

Read More

The Equation for Book Marketing Success

When authors are told they must actively market their books, many say, “I don’t like to promote. I only want to write.” However, when a book is published the author becomes a salesperson running a business. It is an abrupt, and in many cases unwanted transition that is usually not handled well. But it doesn’t have to be that way. I created a formula to help people make the transition from author to marketer. It is not a scientific, qualitative equation, but a quantitative method that is adaptable to any author’s personality and genre.

Read More

Marketing a Book Series: The Power of Read-Through

Here’s a big question: why do most successful self-publishing authors write series rather than standalone books? The answer is quite simple: once you manage to hook a reader into a series, they are likely to buy all the books in that series.

Read More

How to Identify Sticky Sentences in Your Writing

"There are some really good reasons that many writers maybe might not want to have a few too many sticky sentences in their personal or professional writing." 

Are you ready to abandon this post? With an opening sentence like that, I wouldn't blame you. We call that a "sticky sentence." It’s grammatically correct, but it's clunky and hard to follow. It wobbles around before it gets to the point, and it includes irrelevant information that should be cut. In this post, we’ll explore how you can identify (and repair) sticky sentences in your writing.

Read More

Haiku Contest Winner: Celebrating National Poetry Month

In celebration of National Poetry Month in April and National Haiku Poetry Day on April 17, we ran a contest asking you for your best haiku—and the response was overwhelming. We laughed, we cried, and we counted lots of syllables. Join us in celebrating these authentic, talented poets who entered the contest, and learn more about how to self-publish poetry with IngramSpark today!

Read More

Ebook Formatting: How to Create Standard and Full-Color Ebooks

Creating an ebook isn’t as hard as it sounds. You don’t need to compose a query letter, secure a literary agent, or cut through miles of a traditional publisher’s red tape before the book is released to the world. You can create an ebook from the comfort of your officeor couchwith the right tools, information, and help from the experts. Here’s are some ebook formatting tips:

Read More