If you’re one of the many authors who tried to get traditionally published first, and are now considering or pursuing self-publication instead, then this post is especially for you. Some authors really want that “traditional” experience, but don’t know exactly what it looks like, where the most value lies, or what aspects of it can be feasibly translated over to the publishing process of an independent author. Having been through both experiences myself, here’s what I would give the most thought and consideration to when deciding how to publish a book.
Metadata and keywords might seem scary, but they’re really only the words and phrases that you use to describe yourself and your book. Your book metadata will consist of basic things such as your title, author name, author bio, book description, publication date, etc. Keywords are one or more words used to indicate the content of your book. Simply put, metadata and keywords are what make your book appear when a reader goes looking for a specific thing, whether that thing is a book or not.
Every November an international phenomenon, spurred on by a love for human creativity, challenges thousands across the globe to try their hand at writing a novel. National Novel Writing Month (NaNoWriMo) presents a somewhat untraditional, incredibly exciting, and definitely challenging approach to championing creative writing.
The ISBN is the familiar number on the barcode on the back cover of every book. It is a code assigned to books on an individual basis and every single ISBN is unique. You cannot sell your book through traditional bookstores and retailers without it. Another one of our posts discusses more about what ISBNs do. In this post, however, we’re talking about the importance of tagging your ISBNs to increase your book discoverability.
Design 101 is a book in its own right, not a blog, but to encapsulate its importance in one paragraph...
It’s an unpleasant fact of life: no matter how incredible your book is, if you neglect to do book marketing and gain publicity, few people will read it. Most independent authors are hesitant—or unable—to spend big money on book marketing and publicity. With so many elements at play, it can be impossible to know which specific blog post, article, or interview will yield the best results. Fortunately, there are several free and low-cost ways you can promote your book.
These days, the most successful authors know that a professional approach to your career means careful investments in equipment (computer, software, connections, etc.) and in author services. There’s another investment, however, that tends to be overlooked: author travel.
Your distribution list may seem like a simple collection of email addresses, but it’s so much more than that. When it comes to promotions, building your mailing list is the basis for your entire marketing strategy. Whether you’re providing updates on an upcoming publication or sharing information about author events, your email marketing lets you reach fans with important information to raise your visibility, encourage brand engagement, and drive book sales.
Writing can be a lonely pursuit. Too many authors feel like they have to do it all by themselves, writing, revising, and seeking publication in solitude. Fortunately, there are more opportunities to build author connections in-person and online than ever before and these author connections are one of your best self-publishing tools.
Welcome to the third and final part of our ongoing series outlining Indie Author Fringe (IAF), a series of free, online conferences for independent publishers presented by the Alliance of Independent Authors, offering non-stop advice and inspiration, organized around key self-publishing topics.