BookCon 2017 Offers

BookCon and BookExpo offer tons of opportunities to make valuable connections, see what’s new in publishing, and hone your trade. And beyond that, you get the chance to meet face-to-face with your favorite self-publishing partners, us!

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8 Components that Influence Book Sales

When it comes to selling your book the bottom line is – well, the bottom line. Let's face itthe more book sales the better. So how do you get your self-published book into the hands of as many readers as possible? There are some elements of your book sales strategy that can make a big difference when it comes to how well your book sells, and the biggest of those is your book metadata.

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Paperback vs Hardcover

Writing comes with innumerable choices around characters, dialogue, setting, and plot. But once you finish your masterpiece, there is another set of choices with which you'll be faced. When you decide to print a book, those choices begin with paperback vs hardcover. And once you choose one over the other, there are even more choices that fall under those designations. They're all worth it to print a book that is worthy of the story within its pages, so let's review some of the most popular options available for these print formats with IngramSpark.

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7 Guerrilla Book Marketing Tips

Did you know for five dollars you can get someone to write your book title on their face or stomach? How about give the synopsis of your book via video...dressed as a nun? The Internet is a bizarre place where you can find someone to do just about anything in the name of marketing. Why would you want to? Because weird and crazy, when done right, actually can help sell your book.

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BISAC Subject Codes

BISAC subject codes are essentially genre codes. These codes are intended to guide shelving, categorization, merchandising, and marketing efforts. BISAC codes help signal to potential buyers, retailers, distributors, and search engines what your book is about – the primary genre(s), topic(s), and theme(s) that matter in regards to your book. Without these codes, readers and those within the industry cannot identify what your book is about or if they'd like to stock or read it. 

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Professional Self-Publishing Is More Than Do-It-Yourself

The tidal wave of self-published books inundating the reading public the world over may seem like the result of a do-it-yourself earthquake. But in today’s world, large and small publishers alike are part of a long and complex chain. Quite simply, self-publishing is not solely a DIY enterprise. You may be cutting out the gatekeepers by self-publishing, but to create your own professional book still requires more than just yourself . . . unless you're a professional at every aspect of the publishing process, which very few are.

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Understanding the Book Publishing Process

Authors unfamiliar with the book publishing industry can sometimes stumble on the path to publication by not understanding the definitions and roles of people in editing, production, distribution, and sales. By having clarity on the function and purpose of service companies and freelancers, authors can be smarter about hiring the right help.

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How to Write a Good Book Description

There are several things to consider in order to help your book achieve it's greatest potential discoverability. Readers, librarians, and retailers can't purchase a book they can't find, and your title metadata is responsible for whether or not your book pops up when they type in search terms relevant to your book. Because of this, writing a good book description isn't just about telling readers what your book's about once they find it; it's about telling search engines what search queries your book could answer so that they actually can find it.

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File Requirements for eBooks

Before your electronic content can be sold, it must first be uploaded into a portal so that it can be processed and then distributed to online retailers. There are a few rules that must be followed to ensure the successful processing of your content with IngramSpark. 

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Celebrating Poets and National Poetry Month

Dickinson, Frost, Angelou, Hughes, Whitman . . . the names alone conjure up a rush of 'the feels.' These names inspire. These names are worthy of remembrance, but that's not enough. National Poetry Month is a call to not only remember these inspirational artists, but think about and share how their work and the art form it embodies has endured to influence millions of lives. Poetry extends across cultures and generations and you have a role to play in that.

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