Man, I love the idea of my book on the shelves of Wal-Mart and Costco. I love the vision I have of seeing eight copies of my book standing, cover face out, on the top shelf of the reference section in Barnes & Noble. What I don’t love thinking about is this: my book does not belong in any of these stores. I wish it were not so. I wish B&N, Wal-Mart, and Costco would sell my book and that it was the perfect fit for the customers who shop at these places, but it's not. The type of readers who want a book about the publishing industry (which is what I write about) are more likely shopping online and at conventions.
A conversation about book subtitles should always start with genre, as best practices for subtitling vary from genre to genre. Recently, a memoirist I’m working with presented me with a long list of things her editor felt a subtitle needed to achieve, including that it have a rhythm, exhibit a progression, and stand on its own. If your subtitle can accomplish all of this and more, great, but most subtitles can’t and won’t. The quest for a perfect book subtitle is often elusive, and setting yourself up to hit various arbitrary benchmarks won’t always serve your book.
As much fun as it is to meet and mingle with associates—or as much of a challenge as it is if you’re a more introverted writer—conferences are often daunting because they’re intense.
New formats. New technologies. New business trends. Self-publishing is a quickly growing and highly progressive business where there’s a great deal to know in order to be successful. Very few are experts at absolutely every aspect of book publishing and only when you know where you have room to improve, can you actually do so. That’s why we created this short self-publishing quiz—an easy way to give aspiring and veteran self-publishers alike a better idea of where they stand in the current self-publishing spectrum.
All of November you were on the clock to complete your book for NaNoWriMo. If you succeeded (WOW!) you're basically a superstar. Congrats! And after you spent an entire month lovingly crafting the perfect manuscript we know you’re eager to get it published.
I love the economy of publishing: a writer takes an idea and creates a product (the writing-the-book part), perfects the product (the editing-the-book part), and then prints the product (the finished-book part that readers pay to read). It’s one of the purest forms of capitalism.
Book marketing and book promotion packages are a common offering from author service companies as well as publishing service providers—and for good reason. There’s demand for them and first-time authors, whether indie or traditional, need guidance.
If you intend to make a business out of self-publishing a book, be sure you understand the key elements to the book publishing process. Once you have an understanding of these basic publishing terms, you’ll be more prepared to succeed in this business we call the book business.
Be a nicer person. Paint a self-portrait. Shake the dust from that copy of “Sweatin’ to the Oldies, Vol. 3.” We probably can’t help with any of those, but for New Year's resolutions for writers and independent publishers who want to print a book (or several) this year, we have a few good suggestions.
"If you fail to plan you plan to fail." This analogy has been employed across various industries. I would go one step further and say, if you fail to plan you plan to pay too much. No planning causes unnecessary mistakes which in turn cost far more in publishing than publishing itself.