Trading Persistence for Book Placement

I was prepared for the effort of taking my manuscript and creating a book from it, but despite all the help I had getting books produced and the ease of which they magically appear on my doorstep, it still fell to me, as a first time indie author, to get the shops to carry them. It wasn't easy, but here are some of the things that worked for me.

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Don't Limit Your Book Distribution: CreateSpace, KDP Select, and ACX

More and more, Amazon and Amazon companies are encouraging or requiring authors and publishers to use them exclusively. CreateSpace offers free ISBNs and design services for authors, Kindle offers KDP Select that allows for extra marketing options, ACX will allow budget-restricted publishers/authors a chance to get an audiobook created and produced for free in exchange for 50% of the profits. All of these options give authors opportunities that they would otherwise have to work harder for, but in exchange, they require that the publisher/author agree to work with them exclusively.

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Different Types of Book Reviews

I recently bought a book from legendary American author, T.C. Boyle. When I got it home, I was jarred to notice that the book jacket contained exactly zero advanced praise. I became immediately skeptical that the book could possibly be any goodand we're talking about T.C. Boyle. Now imagine the value of that advanced praise if we're not talking about T.C. Boyle.

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Book Publicity Opportunities in Newspapers

Newspapers are one of the key sources of publicity for authors. However, very few writers take the time to understand the types of content that make up a newspaper (either the printed or the online version). If you understand what kinds of stories make up a newspaper, you can see where your book might fit in and how to position it to optimise your opportunities.

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A Book Production Schedule for Indie Authors

Having a book production schedule filled with the right tasks in the right order, will not only result in a professionally produced product and enough time to plan your release, but will also reduce your stress, and ensure you’re not throwing your book into the sky and hoping for the best. Breaking the process into parts makes it easier to focus on one thing at a time and get each step right without getting overwhelmed.

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Book Editing As a Form of Creative Discovery

Good book editing ensures a book is credible for its market and has the best chance of pleasing its readers. But the editor’s contribution goes well beyond grammar, spelling, and house style. Self-publishers have the opportunity to use an editor to bring out their true talents and aptitudes. 

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Selling a Book to Independent Booksellers

I own an independent bookstore, and I hear a lot of pitches from a lot of writers, and most of them aren't very good. In addition to working in my bookstore, I'm also an indie author. This gives me a unique insight from both sides of the pitch.

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Why Should Authors Care About Digital Marketing?

One of the biggest challenges for indie authors is getting their book in front of readers. There are millions of books published every year, and unless you’re very famous independently of your book, odds are that you’re nervous about how to get people interested. That’s where digital marketing comes in. You’ve probably heard this term before, especially as you travel down the road of independent publishing. You’re probably asking questions like: What does digital marketing entail? How does it get books in front of readers? And how could it work for me?

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Instagram for Authors

It’s easy to tell a story with words—but pictures? What is a writer supposed to do with Instagram? Should it merely be a tool to post cats getting in the way of your writing by sitting on your keyboard? Perhaps. But if you want to use Instagram as a way of connecting with your readers, here are a few things to remember.

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What’s in a Name? Choosing A Book Title

A book’s title is extremely important. According to Thomas Nelson publishers, research shows that consumers look at a book’s title first and foremost when the author’s name is taken out of the mix (well-known authors are sometimes the deciding factor in purchasing a book). However, coming up with a compelling book title can be arduous, time-consuming work. Here are four guidelines to help you craft a compelling, memorable title for your book.

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