Book publicity is one of the least expensive and perhaps most productive of the promotional strategies used to generate exposure for books. And a press release is a commonly used tool to stimulate publicity. However, too many publishers' press releases go unheeded because of one major mistake—they write their press releases about their books.
You've had an idea for a novel...but can you write it? You won't know until you try, and therein lies the problem. There's trying…and then there's trying with a good chance of succeeding. Here are some tactics that will make a difference when you sit down to write a novel.
After a series of recent controversies over fact-checking in book publishing, the question of accuracy is facing more scrutiny than ever. Becoming known as the focus of a book fact-checking controversy is the wrong kind of publicity for any author—and newer authors looking to establish themselves have even more to prove. In self-publishing, the accountability for fact-checking falls squarely on the author (as with just about every other step of the publishing process), and often traditional publishing companies leave the author just as responsible for the accuracy of their work—including any legal consequences. Part of being an author is making sure your information is accurate, and this post will help you get started.
What does it mean to be a professional? According to one dictionary, a professional is “a person engaged or qualified in a profession.” If you have published a book, then you are a “professional” writer. When you conduct yourself as a professional, doors of opportunity open for you to promote your book’s subject and increase your book’s sales. Read these six tips for building your professional image and boosting your confidence for success.
Marketing plays a huge role in any book’s success, but this is especially true for self-published books. Before you publish a book (or before you even start writing it!), it’s important to think about who you’ll be selling your book to—and how. Digital marketing is constantly changing, and it can be tough for authors to keep up with the top trends. We've rounded up the top digital marketing strategies to help both new and savvy indie authors understand how to market self-published books.
Authors and small publishers must have their own mobile-friendly, professional looking website—it is, by far, the most important element of a book marketing strategy. I've developed over 150 author and publisher websites in the last 20 years, and although a lot has changed when it comes to developing websites, some things remain fundamental. This blog is the complete guide to creating an author website—from domain names and costs all the way down to specific content categories. Read more and learn how to create a professional author website today.
I’ve been speaking professionally for over twenty years and know first-hand the impact it can have on book sales. No matter how digitized a culture we become, there is no substitute for actual human contact—the sacred connection between an author and their audience. As an author, how can you harness that power of speaking engagements? Here are some tips to use speaking engagements to help you build your author platform and sell more books.
After you've spent the time and money to edit, design, and market your book, the thought of selling it at a discounted price may seem counterintuitive. However, offering a discount is an excellent way to expand your reach in the book distribution channels. Discounting your book can help get it picked up by retailers. Here's how.
2019 is the year of exciting improvements to the IngramSpark website! We have a lot of things in store to help you get the information you need faster and more successfully manage your books' upload, distribution, and beyond. Read on to learn what's newly available today and what's still to come!
More and more, Amazon and Amazon companies are encouraging or requiring authors and publishers to use them exclusively. Kindle Direct Publishing (KDP) offers free ISBNs, KDP Select allows for extra marketing options, and ACX will allow budget-restricted publishers/authors a chance to get an audiobook created and produced for free in exchange for 50% of the profits. All of these options give authors opportunities that they would otherwise have to work harder for, but in exchange, they require that you agree to work with them exclusively. Let’s take a look at them one by one: