What I like about the book industry is that someone has an idea and then shares it. Something didn’t exist, and then it does. Writing makes ideas happen. It’s one of the purest forms of capitalism. From nothing comes something, and that something can be tweaked, prodded, and then sent out into the world. This year alone, The Hate U Give and All-American Boys reshaped my understanding of prejudice. That’s real power, with real currency.
Everyone in the publishing industry from publishers to booksellers and librarians to reviewers always want to know what the biggest book trends are so that they can forecast their publishing and buying strategies. So far, political books are among the bestselling books of 2018.
Studies show that the clothes we wear affect our behavior, attitudes, personality, mood, confidence, and even the way we interact with others. Similarly, authors can and should dress themselves and their books for success and here's how.
In picture books, words and pictures are equal partners. Even if your story is heart-warming, smart, and fun, if you don’t pair it with appealing visuals, readers won’t enjoy it. Normally, it’s not the author’s job to produce a great-looking picture book. But as an independent publisher, you are responsible for the content and the look of the book. Here are some basics to help you manage that:
Direct mail has been given a bad reputation because of overuse and poorly designed mailing pieces. People tend to perceive direct mail as junk mail. However, when you have a finite, identifiable group of people who are potential customers for your books, direct mail may be an efficient book marketing tool you can use to reach them.
Experts in the Australian writing and independent publishing community are coming together for the first ever Indie Publishing Forum in Australia. These discussions are open to the public—anybody in Australia interested in writing or publishing their stories. And it's all in support of a great cause.
I want you to brace yourself for what I am about to say . . . Christmas is coming. Yup. This is not a drill, not a joke, and you are not hearing things. While we are sweating in the summer heat and trying to keep our gardens and lawns under control, there is something that most of us are NOT doing, something we need to add to our summer “to-do” lists and PRONTO. We need to start presenting and pitching our books for the upcoming holiday season.
A letter of thanks from Robin Cutler, Director of IngramSpark, as she reflects on five fantastic years of IngramSpark's publishing service.
Being an author can be one of the most rewarding yet toughest jobs you’ll ever do. My friends and family always laugh when I tell them, “I’m going into the cave.” They know that means I’ll be writing, phone off, no contact with the outside world until I meet that day’s deadline, which is usually two-thousand words. On the other hand, a large part of an author’s life is putting yourself out there and interacting with the public.
You’ve done the hard work of writing your book. Now it’s time to find out what others think of it. In other words, it’s time to solicit book reviews. Not all book reviews are the same, and in the world of book reviews, there are two options: crowdsourced reviews or professional reviews. Here's the difference between the two.