Authors unfamiliar with the book publishing industry can sometimes stumble on the path to publication by not understanding the definitions and roles of people in editing, production, distribution, and sales. By having clarity on the function and purpose of service companies and freelancers, authors can be smarter about hiring the right help.
There are several things to consider in order to help your book achieve it's greatest potential discoverability. Readers, librarians, and retailers can't purchase a book they can't find, and your title metadata is responsible for whether or not your book pops up when they type in search terms relevant to your book. Because of this, writing a good book description isn't just about telling readers what your book's about once they find it; it's about telling search engines what search queries your book could answer so that they actually can find it.
Before your electronic content can be sold, it must first be uploaded into a portal so that it can be processed and then distributed to online retailers. There are a few rules that must be followed to ensure the successful processing of your content with IngramSpark.
Dickinson, Frost, Angelou, Hughes, Whitman . . . the names alone conjure up a rush of 'the feels.' These names inspire. These names are worthy of remembrance, but that's not enough. National Poetry Month is a call to not only remember these inspirational artists, but think about and share how their work and the art form it embodies has endured to influence millions of lives. Poetry extends across cultures and generations and you have a role to play in that.
The secret to success in book publishing has always been knowing the market. Diving deeply into current reading habits is just the start, and knowing how and why folks buy is the next step after learning what they read. Some great data has come from a December 2016 Gallup Poll that can help inform our next steps when creating sales and book marketing plans.
Remember the days of Harry Potter mania? Practically every Barnes & Noble, Borders (RIP), and indie bookstore in the country had a release party for the latest J.K Rowling tome. Children, teenagers, and even parents clad in cloaks, crooked plastic glasses, and eyeliner lightning bolts waited for hours to get their hands on a copy of the latest book. I was a fixture in these lines, complete in my Hermione costume. We look back at these midnight literary festivities ten years later as a pop culture touchstone. However, to people in the publishing industry, this is the perfect example of how pre-orders can make your book a success.
You wrote a great book, one that everybody and their mother should read. But nobody is reading it . . . including your mother! What gives?! Sometimes great books aren’t read because of timing; sometimes they aren’t read because the pricing is all wrong; and sometimes it’s just placed in the wrong category. For the majority of books, however, the reason comes down to not knowing who your book's audience is.
The pattern is as predictable as the sun rising in the east and setting in the west. A new marketing tool or tactic comes along, and a few early adopters have noticeable success with it. More authors try it and may find it works for them, too. But eventually, the new idea becomes old and ineffective—and the trend is deemed to be “over.” Everyone starts looking for the next new thing that will work when marketing their book.
Indie Author Fringe is a collaboration borne out of the Alliance of Independent Authors, offering three days of 24-hour, non-stop advice and inspiration organized around self-publishing. Every session is available online and 100% free; perfect for aspiring authors and experienced, small to mid-level publishers; basically anyone looking for professional advice on how to publish a book.
As an author, your book is your baby. Just like a real child, you spend years putting work into it, crafting it into all it can be, and then you’re ready to send it out into the world. But as with your child, you wouldn’t send them out in just any old outfit. You’d send them out dressed for success.