Book marketing doesn't have to be complicated, but it also can't be taken lightly. For self-published authors, there are many book marketing strategies and tactics that can be employed, and while some may seem quite direct, or even relatively “simple,” it’s very easy to make mistakes that can derail a book promotion campaign. There are generally accepted methods and many nuances in book publicity, and if you’re going to market your own book, don’t sabotage yourself by making avoidable mistakes.
Getting your book reviewed is beneficial to achieving book sales. A positive review speaks volumes: It tells readers an unbiased third party has read your book and deemed it worthy. It entices readers with a plot description. It gives you instant credibility. But before you send your book off for review, you need to be absolutely sure you’re ready.
Every author must have an author website, and you will need to engage in online activities to drive traffic to it. This may be by engaging on social media, guest blogging on other sites, sending out newsletters, advertising, or other methods of driving people to your site. So, how do you measure your success in a) driving traffic to your website, and b) having visitors stay on your website, view your content, and hopefully purchase your books?
When people hear the word “resolutions” at this time of year, they tend to think of next year. As in, “Next year, I’ll make resolutions.” “Next year, my ‘future self’ will surely have the discipline to accomplish the big things I wanted to do this year.” But what about the resolutions you made this past January?
A recipe book is deceptive. It looks so simple: you put together all the recipes you’ve created, add a cover with a delicious photo, and voila! Move over Nigela Lawson! Yes, it’s undeniable that recipe books take less to put together than some other genres, but they still need structure, consistency, and pace.
Successful book marketing lies in giving prospective readers what they want to read. Figuring that out depends on four pillars: target market, customer needs, integrated marketing, and profitability.
Is there anything more thrilling than seeing your finished book for the first time? To stand there admiring that beautiful cover, to breathe in the smell of paper and ink, to feel the surprising heftiness of that book in your hands. Even content that lives only as an ebook is often imagined as it would appear on a tangible device such as an iPad or mobile phone. These visions are powerful and help to spur us on as we undertake the really hard work of spinning the creative impulse into an art form.
Global book distribution can often be one of the most daunting prospects for independent and self-publishers. You may be sitting in your small town when you decide to publish a book and you think you'll sell it online and perhaps to your local bookstores and libraries, but there's actually a world of possibilities available to you that you may not be taking full advantage of.
While choosing a paperback format is the most common route for self-publishers when releasing a new title or edition, it is important to remember the merits of hardback books as well. Here are a few reasons to consider printing a hardback book.
A lot of authors see publishing a book as an end in and of itself, but you can actually use it as a catalyst for your career and life goals. Something magical happens when you publish a book. You become an expert. Whether your book's genre is self-help, business, history, memoir, or fiction, pick any category, it doesn’t matter. It’s the fact that you possessed the knowledge to pen an entire book on a subject or idea that now makes you an expert, someone whom others accept as an authority. One of the best ways to expand that authority is professional speaking.