Speaking Engagements for Authors: Tips & Tricks

I’ve been speaking professionally for over twenty years and know first-hand the impact it can have on book sales. No matter how digitized a culture we become, there is no substitute for actual human contact—the sacred connection between an author and their audience. As an author, how can you harness that power of speaking engagements? Here are some tips to use speaking engagements to help you build your author platform and sell more books.

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Why Should I Discount My Book?

After you've spent the time and money to editdesign, and market your book, the thought of selling it at a discounted price may seem counterintuitive. However, offering a discount is an excellent way to expand your reach in the book distribution channels. Discounting your book can help get it picked up by retailers. Here's how.

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IngramSpark Website Updates

2019 is the year of exciting improvements to the IngramSpark website! We have a lot of things in store to help you get the information you need faster and more successfully manage your books' upload, distribution, and beyond. Read on to learn what's newly available today and what's still to come!

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Don't Limit Your Book Distribution: KDP Select and ACX

More and more, Amazon and Amazon companies are encouraging or requiring authors and publishers to use them exclusively. Kindle Direct Publishing (KDP) offers free ISBNs, KDP Select allows for extra marketing options, and ACX will allow budget-restricted publishers/authors a chance to get an audiobook created and produced for free in exchange for 50% of the profits. All of these options give authors opportunities that they would otherwise have to work harder for, but in exchange, they require that you agree to work with them exclusively. Let’s take a look at them one by one:

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How to Get Book Reviews to Market Your Self-Published Book

Getting your book reviewed is a crucial step in your book marketing strategy. Positive reviews tell readers that your book is worthy of their time, entice your potential audience with plot descriptions, and give you instant credibility. But there’s more to the book review process than simply sending your book off to a reader and waiting for the result. First, you need to ensure that your book is ready for to be reviewed. Second, it’s important to choose the type of review that will best help you achieve your goals. And finally, you need to learn how to use your reviews to your advantage to sell more books

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Tips on How to Target Your Book's Audience

You could sell more of your books if you'd answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? You will probably agree that people think more about how they can solve their own problems, learn something, improve themselves, or be entertained than they do about your book. However, if you can show them how reading your book helps them achieve these things, you are likely to increase your book sales and revenue, so let's cover how to target your book's audience.

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How I Got My Indie Book on Barnes & Noble Shelves

Becoming an award-winning independently published author took a lot more work than I had ever imagined. I'm no marketing mastermind . . . or at least I wasn't when I started this whole self-publishing adventure. Some of it was pure luck in the beginning, but now I know the ropes. And I hope my advice helps you on your journey to doing the same!

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What Authors Can Learn from the Bestselling Books of 2018

There’s a lot we can learn by taking a look at the year’s bestselling books—both from the books that appear on the list, and from the books that don’t. Publisher’s Weekly shared a list of 2018 bestselling print books in this article, published on January 4th. This list of bestselling books is a great resource for self-published authors to analyze upcoming trends in the publishing industry. In this post, we take a look at 2018's trending book topics and break down some key points you can take away to enhance your writing career.

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Understanding Book Returns with IngramSpark

If you’re new to the publishing world, book returns may be a bit of an elusive concept. While print on demand services and digital innovations have helped the book business better predict book demand, returns are still an inevitable part of the bookselling process if you’ve chosen to make your book returnable with IngramSpark. We’re here to help you better understand why book returns occur, and help prepare you on how to handle book returns with IngramSpark.

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Authors Guild Author Salary Survey: What Do the Results Mean for Self-Published Authors?

Earlier this month, The Authors Guild shared the results from their 2018 Authors' Income Survey, leading to buzz around dwindling author salaries. With over 5,000 writers participating in the survey, including some IngramSpark authors, we saw the largest U.S. survey of published authors to date, and the findings have created conversation amongst the book publishing industry. The good news? Self-published author incomes are on the rise! Here are some of our key takeaways from the survey, as well as some tips to help you maximize your self-publishing author salary today.

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