A crucial element of your book marketing and sales strategy needs to be making your book easy to categorize and discover. You achieve this with good book metadata. Successful self-publishers know how to incorporate as much quality metadata as possible into their publishing strategy, and while you don't have to include all of the following elements, consider incorporating those that are applicable to your book and your potential audience. Following are the metadata components that impact book sales most.
Your IngramSpark account setup is complete – now what? The first step in moving forward is uploading a book into your account, so here’s how you would go about doing that!
Want to instantly capture readers? No matter who you are or what genre your book falls into—nothing beats getting engrossed in a book description that leaves a reader wanting more. Short and long book descriptions both serve a purpose—to make you and your book look good. Before you start writing, here are a few things you need to know.
You’ve got your book ready to go, but it’s time to consider the auxiliary writing you must do in order to support the publication of your masterpiece! Now that the writing is “done,” it is time to write your author bio.
Achieving book discoverability with readers means making search engines aware of you and your book. You may have heard of Search Engine Optimization (SEO) as being important to your website; that IS book discoverability. Discoverability is your biggest marketing partner as it provides reliable, continuous passive marketing. Successful book discoverability means that your readers can find you simply by entering words that describe your book into a search engine. It’s a disservice to you and your book if you don’t leverage these words for your benefit.
Book metadata and keywords might seem scary, but they’re really only the words and phrases that you use to describe yourself and your book. Your book metadata will consist of basic things such as your title, author name, author bio, book description, publication date, etc. Keywords are one or more words used to indicate the content of your book. Simply put, metadata and keywords are what make your book appear when a reader goes looking for a specific thing online, whether that thing is a book or not.