Social networking is powerful. One-third of the world uses social networks regularly. Studies show that 81% of shoppers use the Internet to help them make purchasing decisions. While physical book clubs and reading groups still exist, online communities for book lovers make it easy for readers to share the books they are reading and their thoughts about them with a much wider audience. Social networking sites for books allow readers to connect with other readers around books.
Some of the best books in the world are there, pretty much fully formed, inside the author’s head. And there they stay, keeping you up at night while you think of more fabulous ways to explain your concept, rewriting it all inside your head. At some point though, you realise that it’s been rather a long time, and nothing has actually come out. There are so many ideas, but you don’t know where to start with writing it all down.
The end of any year presents a unique opportunity to combine reflection with forward thinking, and 2018 is no exception. Whether you're beginning a new novel, writing a book marketing plan for an existing book, or working on any aspect of your self-publishing journey, now is the time to examine the self-publishing landscape at the conclusion of 2017 and prepare accordingly for 2018. Here's what we saw and predict!
I frequently hear after National Novel Writing Month, “I loved writing in November during NaNoWriMo, but I have trouble writing the rest of the year.” It’s challenging to muster such energy each day. Items on your to-do list clamor for attention. No one assigns us to be creative, but to be human is to be a creator, so you should make sure creativity is at the top of your to-do list. If you’ve resolved to finally write that book that’s calling out to you, here are some writing tips to bolster your creative resolve throughout the year.
The beginning of the year is here and with it comes the drive to make positive changes in our lives. New Year’s resolutions can sometimes be a bit vague or lofty, but this list of specific action items offers simple ways for you to achieve more with your writing, planning, and overall approach to self-publishing a book in 2018. Check out our 15 New Year’s Resolutions for writers.
As we come to the close of a very busy and productive year, I just wanted to personally thank you for helping us improve what we do at IngramSpark.
Sometimes authors get tunnel vision. They (understandably) only concentrate on getting their book written. And while I’m not saying that’s unimportant, it’s a bit mad to write a book and expect everyone to immediately flock to it. You need to put in the groundwork to make your book a success. This is true especially if you’re planning to self-publish: since you’re responsible for your own book marketing, you want to ensure that your book reaches the right eyes on (and after) release day. To this end, a successful book launch is all about generating book sales and book reviews with different retailers over the first few weeks. Luckily, there are plenty of ways for you to achieve this.
This past year, I have traveled almost 70,000 miles all over the country talking to authors and publishers about getting their books published with IngramSpark. No matter the type of conference, the question I’m most often asked is “What’s the difference between IngramSpark vs CreateSpace?” Both IngramSpark and CreateSpace are DIY, print on demand, indie publishing platforms, so what makes them different?
With any author’s book publicity campaign, there are a few baselines he or she can work from to catapult PR outreach for the book from blasé to butt-kicking. Hiring a top-notch literary publicity firm is only part of the publicity process; the author’s involvement is a crucial component to operating a smooth campaign that results in media attention for the book. Typically, the author who will have the most successful publicity campaign is one who is: