"If you fail to plan you plan to fail." This analogy has been employed across various industries. I would go one step further and say, if you fail to plan you plan to pay too much. No planning causes unnecessary mistakes which in turn cost far more in publishing than publishing itself.
As an author advocate, part of me dislikes creating a top ten list with a negative slant, and yet, it’s so easy to get things wrong in book publishing that it’s easy to come up with a list like the one below, which is hardly comprehensive. If you recognize your book in any of these errors, don’t fret. Part of becoming an author, and especially a self-published author, has to do with learning the ropes, and doing it better each time around to avoid common mistakes authors make.
As authors advance in their skill and understanding of social media and marketing, one of the things that seems to come curiously late for some is a question of credit—crediting authors, or each other, that is. At times, I’ve used the hashtag #creditwriters to try to help folks remember this simple courtesy. Help your fellow writers.
If you are looking for a new source of income from your book, you might want to consider libraries. Libraries in the US are experiencing a huge surge in foot traffic. Public librarians are seeing a lot more patrons and their checkout rates are skyrocketing. Need more good news? Their budgets are going up too. In many cities, the annual budget for libraries is increasing and libraries are opening new locations and reopening at historical rates.
“Interior bleed” probably sounds like what happens on your favorite medical program when someone has an internal injury, however, bleeding is not something that only concerns the medical profession. Interior bleed gives your book a much more professional look and increases overall sales, and you can set it up yourself.
So you've penned your masterpiece, published it, and have a solid marketing campaign in place, but how do you plan to distribute your book? Navigating the choppy waters of distribution can seem like a daunting task, but with the right tools, finding a means to distribute your book is a lot easier than it sounds. Here are some popular ways to circulate your work.
When it comes to social media marketing, even though I am personally comfortable using it and have been successful in my book marketing efforts through a range of channels, I sometimes feel at a loss when authors specifically ask me what they should do. It’s like trying to tell people how to be themselves or how they should behave in public—we’re all quite different. However, it is easy to tell authors what they shouldn't do on social media.
On January 19, 2017, for the first time ever, one of the world’s largest digital content publishing conferences has added an entire day that focuses on the continued success of independent publishing. The Digital Book World Indie Author Conference is a day full of opportunities to learn from successful independent authors and industry thought leaders.
Self-publishing is a really exciting process. After spending years putting blood, sweat and tears into your book, it can be tempting to rush to the finishing line, but that only leads to mistakes. Some authors don’t realise just how many careful processes are involved once the final draft is complete but before it makes sense to actually print a book.
Endorsements are a powerful no-cost book marketing strategy. Have you ever seen a book cover where the name of the celebrity providing an endorsement for the book was larger than the author’s name? This little trick is used to catch a book buyer’s eye because publishers know that big names sell books. I have found that this effective book marketing strategy is underutilized by independently published authors. A recent informal survey I conducted of independently published books showed that only 20 percent (1 in 5) touted an endorsement. As an author, you should seek endorsements for your book.