The back cover copy you write for your book is among the most important marketing messages you’ll craft. It’s the essence of your book’s most exciting features, distilled into a few hundred words. It typically serves as the foundation for your online book descriptions, as well as any press releases or pitches you make to the media. It will get re-used and re-fashioned for dozens of purposes. Whatever labor you expend on perfecting it will reward you in the long run.
by Porter Anderson (@Porter_Anderson) The Hot Sheet
Authors who are self-publishing their work won’t be surprised to hear the line, “There is a big disconnect between big publishers and their authors.” But the source of that comment and its intent may raise some eyebrows: It’s longtime industry consultant Mike Shatzkin, and he’s writing about author websites.
Have you published a book before, either independently or through a traditional publisher, and are looking for a way to build a strong readership for your next title? Self-publishing is a great way to promote your new book, even if you plan to use a traditional publisher in the future.
The first thing to know when entering the book world is the differences among your book formatting options. There are three main book formats used to create and design your book, each offering a different set of pros and cons. Read about the benefits of each to decide the best option for making your book publishing dreams come to fruition.
In the past, publishing a book usually involved a traditional publishing house, an elite team of agents and publishers, and many high slush piles. Thankfully, that picture has evolved. There are now more independent publishers than ever, which gives more authors a chance to publish a book and to realize their dreams of sharing their books with readers worldwide, giving authors and independent publishers opportunities to grow professionally and reach more people. Here are few ways to expand your reach as a self-publisher.
In every profession, there are little details that reveal the time, attention, and care you’ve put into your work. For independent authors and small presses, paying attention to these details can make a favorable impression on potential customers, especially those inside the trade—booksellers, librarians, and others who are intimately familiar with book publishing standards.
ARCs, or Advance Reader Copies, are remarkable assets to authors because they get the books straight into the hands of book reviewers, peer reviewers, bloggers, and other people who may offer input, endorsements, or publicity for your book. ARCs are different from proofs because they aren’t just for the author’s perusal; they are sent to reviewers prior to the public release of the book, generally about three months in advance. ARCs also give you the chance to see what reviewers think about your material, allowing changes or edits before it’s released. Here are a few tips for how to create an ARC.
Independent publishing has been around for hundreds of years. Whether it’s a small indie press that sees value in an author’s work or an author using a contemporary platform to self-publish, it takes a truly entrepreneurial spirit to achieve successful independent publishing.
Writer’s fatigue and writer’s block are similar concepts. Whereas blocks can happen at any point in the writing process, even before you’ve begun, fatigue normally occurs after extended periods of writing. The condition is frustrating, emotionally draining, and affects confidence.