4 Steps to Build a Strong Author Platform

For some writers, building a strong author platform comes naturally, but for others, this extroverted activity of networking takes a lot of work. Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful. This means that one of the most important aspects of book marketing is building relationships with people who will promote your book.

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Facing Up to the Importance of Your Author Photo

If Helen’s face could launch a thousand ships, why can’t yours draw a few good readers? Get tips for author photos to help build your author brand.

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Advance Review Copies: What and Why to Include in Book Marketing

One of the key elements of a professional book marketing and publicity campaign is the advance review copy (ARC)—also known as a galley—usually produced and distributed three to six months before the final book goes on sale.

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Build the Right E-book Pricing Strategy

by Phil Ollila, Chief Content Officer of Ingram Content Group 
What are effective e-book pricing strategies in today’s book business? Based on trends we observe at Ingram Content Group from both publishers and readers, we think about three general segments for e-books: entertainment value, education value and marketing value.

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How to Protect a Book from Book Piracy

You’ve spent months on your book; you’ve paid for editors, designers, marketers—this book is your baby! And then someone kidnaps it. Without warning, you stumble upon your book being offered free—or worse, someone is actually profiting from it and not passing that profit on to you—and you feel violated. Piracy happens. But if you care about your work, then there are ways to limit and eliminate it by understanding piracy protection for books.

Take IngramSpark's FREE Online Self-Publishing Course on How to Self-Publish

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9 Things You Need to Know About the Book Editing Process

The book editing process is highly personal and it's important to know what you're getting into before you begin. Here are a few frequently asked questions about the book editing process to help authors better understand what to expect.

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Finding a Niche Market for Your Book

Aside from good writing, one of the key components of a successful book is finding a niche market. Because self-publishing has become so popular, there are literally thousands of books on any given subject on the market. Experienced book publishers will tell you that finding a niche market is the best way to get your book read. But how do you find one that works for you?

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Compelling Back Cover Copy: Not Too Little and Not Too Much

The back cover copy you write for your book is among the most important marketing messages you’ll craft. It’s the essence of your book’s most exciting features, distilled into a few hundred words. It typically serves as the foundation for your online book descriptions, as well as any press releases or pitches you make to the media. It will get re-used and re-fashioned for dozens of purposes. Whatever labor you expend on perfecting it will reward you in the long run.

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The Importance of a Website in Self-Publishing

by Porter Anderson (@Porter_Anderson) The Hot Sheet
Authors who are self-publishing their work won’t be surprised to hear the line, “There is a big disconnect between big publishers and their authors.” But the source of that comment and its intent may raise some eyebrows: It’s longtime industry consultant Mike Shatzkin, and he’s writing about author websites.

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How to Use an E-book to Promote Your Next Print Book

Have you published a book before, either independently or through a traditional publisher, and are looking for a way to build a strong readership for your next title? Self-publishing is a great way to promote your new book, even if you plan to use a traditional publisher in the future.

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