I want you to brace yourself for what I am about to say . . . Christmas is coming. Yup. This is not a drill, not a joke, and you are not hearing things. While we are sweating in the summer heat and trying to keep our gardens and lawns under control, there is something that most of us are NOT doing, something we need to add to our summer “to-do” lists and PRONTO. We need to start presenting and pitching our books for the upcoming holiday season.
As a rule, you should always be evaluating your publishing efforts to identify when and where a problem may exist. By setting up a system that quickly points out where problems exist, you can determine their cause and take steps to solve them.
All authors love their books, but some struggle with the idea of promoting them. Sometimes this is because they don’t like the idea of attention or feel self-promotion is arrogant. Other times, it’s because they feel confident in their writing ability, but not in their marketing and distribution abilities. The truth is that you must build your following if you want to be known as an author. Self-promotion is a reality in today’s writing world, and it is neither arrogant nor painful if it is done well.
Your book is finished, and hopefully the orders are ready to start rolling in, but you aren't sure how the ordering process works. Well, there are two ways you can order your book yourself, either specifically for you or for your customers. And the third way your book can be ordered is by booksellers, retailers, and libraries directly from Ingram to sell on your behalf.
There are a variety of different author events in which you can participate in order to introduce your book to a new audience. You want to do so in a way that is appropriate to your book and in a way that helps everyone fall in love with your new literary baby. Always consider the genre and storyline of your book when it comes to your author event's venue and activities. Here are a couple of different author events you could consider for your book.
When a consumer purchases a book, they don't purchase it because a specific publisher published it. They purchase it because it fulfills a need and is well-designed and edited. This means there are no “get-out-of-jail-free” cards for self-publishers. On the contrary, each and every day, self-published books must compete for shelf space and consumer recognition alongside traditionally published books. Because of this, the level of professionalism brought to self-publishing must mirror, or in many cases exceed, the level of professionalism brought to traditional publishing.
A highly important aspect of your book marketing plan is to determine how to price your book. Before you can do that, you should consider your publishing goal. Is it to make as much money as possible? Do you just want to reach as many readers as you can? You will have to take this big question seriously and think strategically about setting your price, but pricing is less overwhelming when you consider a few basics.
Over 850 million books are purchased in the United States each year. According to Nielson, a global information, data, and measurement company, 47% of the American population purchases books. If you do the math, 151 million people bought these books. This means, on average, these book buyers purchase five to six books a year. Why do people buy books? There are three main reasons people buy any product, books included.
Thanks to Print-on-Demand (POD) technology, the costs associated with maintaining inventory for independent publishers have all but vanished. Because POD allows you to print anywhere from 1 to 10,000 copies of a particular title, depending on demand, independent publishers are off the hook when it comes to determining how much to invest in an initial print run. In fact, there are numerous benefits for indie publishers who incorporate POD into their publishing plans.
Book publicity can be defined in one sentence: it is using the media as a conduit to spread word of an author and book to general and/or target audiences. It really is, in its simplest form, a “you scratch their back, they scratch yours” scenario. You, the author, offer great material or ideas for a story, article, broadcast interview, podcast, etc., and the host or editor “plugs” your book. Here are ten important tips to consider when you’re trying to get media attention and coverage to promote your book.