I’ve been speaking at writing conferences since 2002, and over the last 15 years, the one topic of conversation that has changed the most dramatically is self-publishing. Not only has the substance of the conversation changed, but everyone’s attitudes have completely transformed. The trouble is that while this change has been largely welcome (at least from my point of view!), it hasn’t always been for the best.
Top authors and entrepreneurs swear by the process of setting and working toward clearly-defined goals. You may think that things like visions and goals are only for the world of business, but the most successful self-published authors today do treat their book publishing like a business. Indie authors are very busy, juggling lots of things; so without a clearly signposted path, it’s easy to get lost. Whatever stage you are at, goals will help you to get more done and be more successful.
Book marketing tools should be part of your comprehensive marketing plan. A plan based on research, knowing your audience, and monitoring absolutely every marketing component you undertake.
Before your print content can be sold, it must first be uploaded into a portal so that it can be processed, printed, and then distributed. There are a few rules that must be followed to ensure the successful processing of your content. Avoid paying a revision fee to fix unnecessary mistakes by using the below guidelines to get it right the first time.
Man, I love the idea of my book on the shelves of Wal-Mart and Costco. I love the vision I have of seeing eight copies of my book standing, cover face out, on the top shelf of the reference section in Barnes & Noble. What I don’t love thinking about is this: my book does not belong in any of these stores. I wish it were not so. I wish B&N, Wal-Mart, and Costco would sell my book and that it was the perfect fit for the customers who shop at these places, but it's not. The type of readers who want a book about the publishing industry (which is what I write about) are more likely shopping online and at conventions.
A conversation about book subtitles should always start with genre, as best practices for subtitling vary from genre to genre. Recently, a memoirist I’m working with presented me with a long list of things her editor felt a subtitle needed to achieve, including that it have a rhythm, exhibit a progression, and stand on its own. If your subtitle can accomplish all of this and more, great, but most subtitles can’t and won’t. The quest for a perfect book subtitle is often elusive, and setting yourself up to hit various arbitrary benchmarks won’t always serve your book.
As much fun as it is to meet and mingle with associates—or as much of a challenge as it is if you’re a more introverted writer—conferences are often daunting because they’re intense.
New formats. New technologies. New business trends. Self-publishing is a quickly growing and highly progressive business where there’s a great deal to know in order to be successful. Very few are experts at absolutely every aspect of book publishing and only when you know where you have room to improve, can you actually do so. That’s why we created this short self-publishing quiz—an easy way to give aspiring and veteran self-publishers alike a better idea of where they stand in the current self-publishing spectrum.
All of November you were on the clock to complete your book for NaNoWriMo. If you succeeded (WOW!) you're basically a superstar. Congrats! And after you spent an entire month lovingly crafting the perfect manuscript we know you’re eager to get it published.
I love the economy of publishing: a writer takes an idea and creates a product (the writing-the-book part), perfects the product (the editing-the-book part), and then prints the product (the finished-book part that readers pay to read). It’s one of the purest forms of capitalism.