How to Sell Your Book to Bookstores

by Cynthia Frank, president of Cypress House
Much as writing books is a passion and business for authors, selling books is a passion and the only business for independent booksellers. And while independent bookstores are known for being wonderful community gathering places with staff that genuinely care about the book industry, that doesn’t mean they can do it all for the love. They still need to sell books. Everyone has to make a living in this business, and this is what the independent booksellers need your book to be in order for both you and them to succeed in selling it.

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Advance Review Copies: Why They’re Used and How to Create Them

by Jane Friedman (@JaneFriedman) The Hot Sheet
One of the key elements of a professional marketing and publicity campaign is the advance review copy (ARC)—also known as a galley—usually produced and distributed three to six months before the final book goes on sale.

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Indie Introduction – Dominic Selwood

Dominic Selwood is an author, historian, barrister, and journalist. He writes about all periods of history for the UK’s Daily Telegraph newspaper. His specialist research was in the medieval Knights Templar, at Oxford University and the Sorbonne in Paris. He has worked in the Middle East, and now lives in London, writing fiction and non-fiction. @dominicselwood | http://www.dominicselwood.com/

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Build the Right E-book Pricing Strategy

by Phil Ollila, Chief Content Officer of Ingram Content Group 
What are effective e-book pricing strategies in today’s book business? Based on trends we observe at Ingram Content Group from both publishers and readers, we think about three general segments for e-books: entertainment value, education value and marketing value.

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7 Ways Writers Protect Their Work from Piracy

by Scott La Counte, co-creator of PiracyTrace
You’ve spent months on your book; you’ve paid for editors; designers; marketers—this book is your baby! And then someone kidnaps it. Without warning, you stumble upon your book being offered free—or worse, someone is actually profiting from it and not passing that profit on to you—and you feel violated. Piracy happens. But if you care about your work, then there are ways to limit and eliminate it.

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9 Things You Need to Know About the Book Editing Process

by Ellie Maas Davis, owner of Pressque
Ellie Maas Davis shares frequently asked questions and answers about the book editing process based on the way she runs her business.

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Find the Niche Market for Your Book

Aside from good writing, one of the key components of a successful book is finding a niche market. Because self-publishing has become so popular, there are literally thousands of books on any given subject on the market. Experienced book publishers will tell you that finding a niche market is the best way to get your book read. But how do you find one that works for you?

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Indie Author Fringe 2016: Reaching More Readers

Welcome to part two of our ongoing series outlining Indie Author Fringe—a free, online conference presented by the Alliance of Independent Authors, offering non-stop advice and inspiration on key self-publishing topics.

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Compelling Back Cover Copy: Not Too Little and Not Too Much

by Jane Friedman (@JaneFriedman) The Hot Sheet
The back cover copy you write for your book is among the most important marketing messages you’ll craft. It’s the essence of your book’s most exciting features, distilled into a few hundred words. It typically serves as the foundation for your online book descriptions, as well as any press releases or pitches you make to the media. It will get re-used and re-fashioned for dozens of purposes. Whatever labor you expend on perfecting it will reward you in the long run.

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How to Create a Print Book

In the age of digital media, everybody and their brother has the capability of reading books online and on digital devices. But what if you want your books to exist in the flesh (or, in the print)? If you’re one of the many authors who dreams of holding their book with their own two hands, we’ve got the information you need to succeed. It’s relatively straightforward to create a print book, then make it available through Amazon, Kobo, B&N, Apple, as well as local brick-and-mortar bookstores and libraries, by following these general guidelines:

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