I’ve recently gone through the book cover design process for my new novel, and it has made me more aware than ever of just how much information the cover has to communicate in a very short time. Although this is my second novel, it’s my first as an indie author, so it was the first chance I’d had to see the process the whole way through.
Publishers have been raising funds from the reading community for centuries, dating back at least to the seventeenth century, when a subscription model was used to produce works of literature such as the first illustrated edition of Milton’s Paradise Lost. In the last decade, crowdfunding has gone digital, and become a major source of funding for creative projects. Even more than raising money, crowdfunding can be an incredible way to connect with a community that will love a book, even before that book is made.
Just like you can’t write a book for “everyone,” you can’t expect all media to be a fit for you and your book. Sure, a plug on Good Morning America or a review in the New York Times would be a major accomplishment for any author; however, if your readers aren’t watching that program or reading that newspaper, you’re not likely to see any spike in visibility that could lead to sales. So how do you know what book publicity is the right fit for you and your book?
Your author questionnaire is an important part of your overall book marketing strategy. It's a document that describes essential information about your title, book cover, marketing plans, book description, comparative titles, and beyond. Author questionnaires help you define your book to retailers and focus your efforts on what's most important. Here's what you should include on your author questionnaire.
In part 1 and part 2 of this blog post series, I explained how I landed my first traditional book deal, signed with an agent, sold more books, and then ultimately decided to leave traditional publishing behind! Following is some guidance on how to decide if self-publishing may be a better fit for you.
Often, new authors spend their time and energy on writing their book. All their efforts go into perfecting the manuscript. Many new authors don’t think about promoting or selling their book until after they've published it, but that's actually a step that needs to begin well before your book is available for purchase.
When you decide to self-publish a book, you are signing up for all the duties a traditional publisher would typically take on. That means you not only have to write a great book but you also have to take on the job of marketing it. Where do you begin? You construct a book marketing strategy and forge ahead step by step! Here are a few key elements for a good marketing strategy.
Thanksgiving in the United States is a time to reflect and celebrate the things in your life that you're grateful for, and many celebrate by going around the table to share what it is they're giving thanks for this year. We did something similar, here at IngramSpark, and shared why we're thankful for authors. Here are a few of ours; feel free to share with us what authors have done for you over on our Twitter or Facebook page!
One of the major benefits of using IngramSpark to self-publish your book is the distribution that is made available to indie authors. When you self-publish with IngramSpark, you have access to one of the publishing industry’s largest global print and ebook distribution networks which makes opportunities to sell your books that much greater.
Every month I speak to authors who are on the fence about abandoning their search for a traditional publisher in favor of going indie. Their concerns vary, but their top two reasons not to independently publish are fronting the money and their deep-seated desire to be legitimized by outside forces within the publishing industry otherwise known as traditional publishing houses.