Boosting Posts on Facebook: When, What, and How to Promote Your Book

I’m sure you’ve heard by now that Facebook can help you sell more books. But it’s not as simple as posting a message to your followers. What you may not realize is that not everyone who follows you will see what you have posted. If you have, for instance, 20,000 followers and post something on your page, only a small percentage of them will actually see the message. Boosting posts on Facebook helps you reach more than that tiny percent.

Read More

4 Ways to Make Your Book Cover Design Shine

You’ve written your book and are nearly to the finish line of your indie publishing project. There’s only one thing left to complete: your book cover. You breathe a sigh of relief, certain it’s a simple detail you can wrap up in a few days. Silly you.

Read More

IngramSpark Ignite Awards

It's awards season, everyone . . . for IngramSpark too! We've announced the honorees of our first-ever IngramSpark Ignite Awards. These awards honor bookstores, publishers, and libraries that exhibited outstanding indie publishing best practices in 2017.

Read More

5 Common Misconceptions about Print On Demand (POD)

Over the past 15 years, the book industry has changed significantly with the introduction of digital printing and print on demand (POD)With change or advancements in any industry comes doubt, confusion, and misinformation. While the book industry has embraced digital printing, there are still common misconceptions about POD.

Read More

How to Hire an Editor: 5 Things to Consider

Editing is one of those skillsets that many people claim to do well but which few actually do. And while it’s probably the most important service an author can solicit (second only to book cover design), it’s often undervalued. Furthermore, most authors have no idea how to assess an editor’s work, and the result can be catastrophic, ranging from an editor who introduces new errors to an editor who changes the intention of your writing.

Read More

How To Use Facebook Ads to Test Your Book Cover Design

Facebook remains one of the best all-purpose tools that authors and publishers have at their disposal. Just to rattle off a few obvious uses: you can find communities of like-minded authors to provide critical support, you can use it to set up a fan page, and even organize live events through it. Perhaps most critically, you can make use of Facebook advertising to target prospective readers based on interests, location, and any other demographic category you can think of. In this post, however, we will quickly look at how Facebook can help you perfect your book cover design in a data-driven fashion.

Read More

Book Metadata Tips for Indie Authors

So what's the deal with book metadata? The answer for indie authors, self-publishers, and those who publish other people's books is that metadata is how readers find your book. It can't be read if it can't be found, right? Book metadata is all the searchable information, including title, genre, author, and more, that readers use to find your book and make their next book purchase. Whether looking for a book in the library, a local bookstore, or online, readers depend on good book metadata to find their next read. 

Read More

Announcing Go Publish Yourself: An IngramSpark Self-Publishing Podcast

We’ve launched a new self-publishing podcast called Go Publish Yourself! We couldn’t be more excited to get to connect with you in this way and are thrilled to add a podcast to the free resources we offer to indie authors all over the world.

Read More

The Power of Online Book Communities

Social networking is powerful. One-third of the world uses social networks regularly. Studies show that 81% of shoppers use the Internet to help them make purchasing decisions. While physical book clubs and reading groups still exist, online communities for book lovers make it easy for readers to share the books they are reading and their thoughts about them with a much wider audience. Social networking sites for books allow readers to connect with other readers around books.

Read More

What To Expect from a Book Coach

Some of the best books in the world are there, pretty much fully formed, inside the author’s head. And there they stay, keeping you up at night while you think of more fabulous ways to explain your concept, rewriting it all inside your head. At some point though, you realise that it’s been rather a long time, and nothing has actually come out. There are so many ideas, but you don’t know where to start with writing it all down.

Read More