Goodreads is a platform for book lovers to interact with each other, post book reviews, recommend books, track their yearly reading goals, and other bookish things. Unlike other social media platforms, everyone on Goodreads loves and reads books, and as an author, getting good reviews on Goodreads helps generate more readers. This platform is often new to authors when they’re releasing their first book, so the question authors often ask is, “What can I do to stand out on Goodreads?”
In a previous post, I explained the importance of authors creating video content, but before you rush off to create that content, there are some guidelines or best practices you’ll want to follow in order to achieve success. Each social media platform has their idiosyncrasies when it comes to video content. You’ll want to understand these before you upload.
This an article on why you, the author, need to think about creating video content. Regardless of how introverted you are, regardless of how many crappy book trailers you’ve seen (don't do those), video is here to stay, and the sooner you embrace it, the better.
An incredible percentage of books sold in the United States are sold by Amazon. This online retailer accounts for 74 percent of all ebook purchases in the country. In 2016, Amazon sold 42 percent of all print books in the US. Since Amazon holds the lion’s share of the book market in the United States, not only should your book be available for sale on Amazon, you should also be taking advantage of Amazon’s book marketing tools to leverage your book sales. One of the book marketing tools Amazon offers for authors is Amazon Author Central.
Back in 2005, I had written my first book manuscript for a business startup guide, and I attended a writer’s conference where I had the opportunity to pitch agents. Many requested proposals, and in the months that followed, my mailbox filled with rejection letters. Eventually, one of the agents took the time to call me and he said, “I like what you’re doing, but nobody knows who you are. You need to build an author platform. You need to be out speaking to thousands of people each year.”
All authors love their books, but some struggle with the idea of promoting them. Sometimes this is because they don’t like the idea of attention or feel self-promotion is arrogant. Other times, it’s because they feel confident in their writing ability, but not in their marketing and distribution abilities. The truth is that you must build your following if you want to be known as an author. Self-promotion is a reality in today’s writing world, and it is neither arrogant nor painful if it is done well.
There are a variety of different author events in which you can participate in order to introduce your book to a new audience. You want to do so in a way that is appropriate to your book and in a way that helps everyone fall in love with your new literary baby. Always consider the genre and storyline of your book when it comes to your author event's venue and activities. Here are a couple of different author events you could consider for your book.
With millions upon millions of books to choose from, how do readers decide which books to buy? Research reveals four ways that help most readers determine which book to choose, and ultimately what encourages readers to buy books.
When some authors begin the writing process, they do so with their target audience in mind and a marketing plan in place. This allows them to focus on creating and promoting the right content. Even before you begin writing, you should first be aware of what you are trying to accomplish by writing. You should also know what message you are trying to promote, who the message is for, and how the reader will benefit from reading your book. If your goal is to attract as many readers as possible in order to sell your book, here are six tips to help.
On your way to work today, you probably received lots of brand messages without realising. Maybe you picked up a coffee from a café with an Italian name and branding, maybe you grabbed a healthy snack in green packaging to go with it, or maybe you bought a bottle of water with a crisp, clean Alpine mountain on the side. Even if we take billboards and magazine adverts out of the equation, companies have a subtle way of telling you what they want to be known for in their marketing. Big brands spend millions on these clever ways of making you associate their name or product with certain values. Indie authors should be branding themselves in their marketing also.