The holidays are here, but you’d hardly know it from the social media accounts of most authors. Instead of using this time of year as a way of generating more sales, some authors assume it’s business as usual. Sprucing up your social media with the holidays in mind can help make sure your books show up on readers' wish lists.
Publishers have been raising funds from the reading community for centuries, dating back at least to the seventeenth century, when a subscription model was used to produce works of literature such as the first illustrated edition of Milton’s Paradise Lost. In the last decade, crowdfunding has gone digital, and become a major source of funding for creative projects. Even more than raising money, crowdfunding can be an incredible way to connect with a community that will love a book, even before that book is made.
Just like you can’t write a book for “everyone,” you can’t expect all media to be a fit for you and your book. Sure, a plug on Good Morning America or a review in the New York Times would be a major accomplishment for any author; however, if your readers aren’t watching that program or reading that newspaper, you’re not likely to see any spike in visibility that could lead to sales. So how do you know what book publicity is the right fit for you and your book?
Often, new authors spend their time and energy on writing their book. All their efforts go into perfecting the manuscript. Many new authors don’t think about promoting or selling their book until after they've published it, but that's actually a step that needs to begin well before your book is available for purchase.
You’ve got your book ready to go, but it’s time to consider the auxiliary writing you must do in order to support the publication of your masterpiece! Now that the writing is “done,” it is time to write your author bio.
Goodreads is a platform for book lovers to interact with each other, post book reviews, recommend books, track their yearly reading goals, and other bookish things. Unlike other social media platforms, everyone on Goodreads loves and reads books, and as an author, getting good reviews on Goodreads helps generate more readers. This platform is often new to authors when they’re releasing their first book, so the question authors often ask is, “What can I do to stand out on Goodreads?”
In a previous post, I explained the importance of authors creating video content, but before you rush off to create that content, there are some guidelines or best practices you’ll want to follow in order to achieve success. Each social media platform has their idiosyncrasies when it comes to video content. You’ll want to understand these before you upload.
This an article on why you, the author, need to think about creating video content. Regardless of how introverted you are, regardless of how many crappy book trailers you’ve seen (don't do those), video is here to stay, and the sooner you embrace it, the better.
An incredible percentage of books sold in the United States are sold by Amazon. This online retailer accounts for 74 percent of all ebook purchases in the country. In 2016, Amazon sold 42 percent of all print books in the US. Since Amazon holds the lion’s share of the book market in the United States, not only should your book be available for sale on Amazon, you should also be taking advantage of Amazon’s book marketing tools to leverage your book sales. One of the book marketing tools Amazon offers for authors is Amazon Author Central.
Back in 2005, I had written my first book manuscript for a business startup guide, and I attended a writer’s conference where I had the opportunity to pitch agents. Many requested proposals, and in the months that followed, my mailbox filled with rejection letters. Eventually, one of the agents took the time to call me and he said, “I like what you’re doing, but nobody knows who you are. You need to build an author platform. You need to be out speaking to thousands of people each year.”