Social media marketing is important for almost every industry. Consumers use it to make purchasing decisions and see what non-marketers are saying about a person, brand, or idea. Authors and publishers use social media marketing to direct consumer awareness in the online community.
We are social creatures. As humans, we are influenced by others. The choices others make influence our own decisions, and it's no different when it comes to book sales either.
Back in 2005, I wrote my first book manuscript for a business startup guide, and I attended a writer’s conference where I had the opportunity to pitch agents. Many requested proposals, and in the months that followed, my mailbox filled with rejection letters. Eventually, one of the agents took the time to call me and he said, “I like what you’re doing, but nobody knows who you are. You need to build an author platform. You need to be out speaking to thousands of people each year.”
When you publish a book, there's an exhilaration you get from knowing you're about to share your words with others and those words have the opportunity to impact people beyond just yourself. You're sharing your story with the intent that the information has the power to resonate with someone else, to entertain, delight, or affect change. Speaking about your book presents a similar opportunity.
This an article on why you, the author, need to think about creating video content. Regardless of how introverted you are, regardless of how many crappy book trailers you’ve seen (don't do those), video is here to stay, and the sooner you incorporate it into your social media marketing, the better.
Authors often ask me how to get that magic piece of writing at the beginning of the book. You know the one, where Mother Teresa tells the world what a fabulous person you are, and how the world will be a better place with your book in it. This little piece of heaven is called the foreword for a book.
We are now living in a golden age for indie content creators. Through Twitch, YouTube, Instagram, and publishing portals like IngramSpark, artists can connect directly with their fans and bypass traditional gatekeepers like agents— they can even make more money this way.
I’ve been speaking professionally for over twenty years and know first-hand the impact it can have on book sales. No matter how digitized a culture we become, there is no substitute for actual human contact, the sacred connection between an author and their audience. How as an author can you harness that power after you’ve given a talk? What steps can you take both on-site at your presentation and afterwards in terms of follow-up? Here are some tips for marketing your book through author speaking.
“What domain name should I choose for my author website?” I get this question from authors all the time. So here are some guidelines and tips. You need to decide on your domain name before you launch your author website, and you should probably decide before you develop your website because it could impact the design if it becomes the title, or name, of your site.
I’ve been speaking for over twenty years, and have learned a lot about connecting with an audience. These were not always easy lessons, and looking back, there were some things that I would have done differently. Part of it was my being new to the world of speaking and honestly probably trying a little too hard in the beginning. It takes time to develop your own style, to figure out what works and what doesn’t. Here are the important do’s and don’ts I've learned about giving a powerful author talk that I hope you'll find useful.