What's in a Domain Name: Naming Your Author Website

“What domain name should I choose for my author website?” I get this question from authors all the time. So here are some guidelines and tips. You need to decide on your domain name before you launch your author website, and you should probably decide before you develop your website because it could impact the design if it becomes the title, or name, of your site.

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The Do's and Don'ts of Author Speaking

I’ve been speaking for over twenty years, and have learned a lot about connecting with an audience. These were not always easy lessons, and looking back, there were some things that I would have done differently. Part of it was my being new to the world of speaking and honestly probably trying a little too hard in the beginning. It takes time to develop your own style, to figure out what works and what doesn’t. Here are the important do’s and don’ts I've learned about giving a powerful author talk that I hope you'll find useful.

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What Self-Publishers Can Learn from the 2018 Bestselling Books

Publisher’s Weekly shared a list of 2018 bestselling books so far in this article, published on July 9. The books on the 2018 bestselling books list are all traditionally published, but that’s one of the best places to look for insight as a self-publishing author. Looking to the successes of traditionally published books is an easy way to learn from those with more money and years of publishing experience than you may have. In this blog we’ll break down some key takeaways self-publishers can learn from bestselling books.

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Tech Tips for Author Speaking Appearances

When you're booked for an author speaking engagement, you'll likely be asked how you’d like the room arranged, what kind of microphone you prefer, and if you have any specific tech requests. Many authors new to author speaking, most likely won't know what to ask for when first embarking on the adventure of being a touring author. Outlined here are some tips for those new to author speaking appearances.

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Speaking Tips for Authors

Being an author can be one of the most rewarding yet toughest jobs you’ll ever do. My friends and family always laugh when I tell them, “I’m going into the cave.” They know that means I’ll be writing, phone off, no contact with the outside world until I meet that day’s deadline, which is usually two-thousand words. On the other hand, a large part of an author’s life is putting yourself out there and interacting with the public.

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Grow Your Author Platform with Professional Speaking

A lot of authors see publishing a book as an end in and of itself, but you can actually use it as a catalyst for your career and life goals. Something magical happens when you publish a book. You become an expert. Whether your book's genre is self-help, business, history, memoir, or fiction, pick any category, it doesn’t matter. It’s the fact that you possessed the knowledge to pen an entire book on a subject or idea that now makes you an expert, someone whom others accept as an authority. One of the best ways to expand that authority is professional speaking.

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How to Use Your Author Website for Book Marketing

Your author website is your primary online presence, your brand, your “home” and your author platform. This is where people will come to find out more about you and your books, which gives you an excellent opportunity to present yourself and your books in the best way and to brand yourself. You can do it somewhat on Facebook and other social media sites, but your website is the only place you have complete design and editorial control. Make the most of it.

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How to Be an Author Expert

I once spoke with a gentleman who had written and published a book on terrorism’s threat to our water supply. As we discussed avenues for marketing his book, this gentleman remarked that mostly academicians had purchased the book, which he found scary. Here was an individual who had the knowledge and the foresight to write a book on an important subject of concern to our country, and yet he did not recognize the position this placed him in. The first thing this gentleman needs to do in marketing his book is to accept the fact that, since he wrote the book, he is now the expert on the subject of how terrorism could affect our water supply.

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What Should I Put on My Author Website?

I often get this question from authors and my standard response is, “Anything you want!” Your website is the only place you can put anything and everything, which you can’t do on Facebook, Amazon, or anywhere else. It’s one of the primary reasons for having an author website. You can share the basic information, but also content readers can't find anywhere else.

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Blogging for Authors: Increase Reader Engagement and Sell More Books

As authors, many of us secretly wish book marketing would just magically happen. We’d rather focus on writing and producing books than try to figure out how to sell them. Unfortunately, book sales don’t just happen. We have to do the work. Which is why we should discuss blogging for authors.

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