Writers' Conferences: 5 Strategies to Make the Most of Your Experience

Attending a writers' conference can be a big choice for a new writer to make. There's an investment in time, money, and resources—but the benefits often far outweigh the costs. Everyone can make the most of each conference they attend by utilizing these 5 strategies.

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Indie Book Promotion: Short-Term vs Long-Term Book Marketing

When you're self-publishing a book, you have ultimate control over your publishing decisions. You have control over the editorial, creative, and marketing process;  you also have control over your book promotion schedule. So, when do you start promoting your book? How can you start planning now for a successful book launch? We have answers to these questions and more in today's post.

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The Complete Guide to Creating an Author Website

Authors and small publishers must have their own mobile-friendly, professional looking website—it is, by far, the most important element of a book marketing strategy. I've developed over 150 author and publisher websites in the last 20 years, and although a lot has changed when it comes to developing websites, some things remain fundamental. This blog is the complete guide to creating an author website—from domain names and costs all the way down to specific content categories. Read more and learn how to create a professional author website today.

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Speaking Engagements for Authors: Tips & Tricks

I’ve been speaking professionally for over twenty years and know first-hand the impact it can have on book sales. No matter how digitized a culture we become, there is no substitute for actual human contact—the sacred connection between an author and their audience. As an author, how can you harness that power of speaking engagements? Here are some tips to use speaking engagements to help you build your author platform and sell more books.

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How I Got My Indie Book on Barnes & Noble Shelves

Becoming an award-winning independently published author took a lot more work than I had ever imagined. I'm no marketing mastermind . . . or at least I wasn't when I started this whole self-publishing adventure. Some of it was pure luck in the beginning, but now I know the ropes. And I hope my advice helps you on your journey to doing the same!

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Connecting with Readers via Social Media

Social media marketing is important for almost every industry. Consumers use it to make purchasing decisions and see what non-marketers are saying about a person, brand, or idea. Authors and publishers use social media marketing to direct consumer awareness in the online community.

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Using Social Proof to Sell More Books

We are social creatures. As humans, we are influenced by others. The choices others make influence our own decisions, and it's no different when it comes to book sales either.

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Why I Left Traditional Publishing in Favor of Self-Publishing

Back in 2005, I wrote my first book manuscript for a business startup guide, and I attended a writer’s conference where I had the opportunity to pitch agents. Many requested proposals, and in the months that followed, my mailbox filled with rejection letters. Eventually, one of the agents took the time to call me and he said, “I like what you’re doing, but nobody knows who you are. You need to build an author platform. You need to be out speaking to thousands of people each year.”

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Creating Social Media Videos for Authors

This an article on why you, the author, need to think about creating video content. Regardless of how introverted you are, regardless of how many crappy book trailers you’ve seen (don't do those), video is here to stay, and the sooner you incorporate it into your social media marketing, the better. 

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How Do I Get a Foreword for My Book?

Authors often ask me how to get that magic piece of writing at the beginning of the book. You know the one, where Mother Teresa tells the world what a fabulous person you are, and how the world will be a better place with your book in it. This little piece of heaven is called the foreword for a book.

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