Book publicity is the least expensive and perhaps most productive of the promotional strategies used to generate exposure for books. And a press release is the tool most commonly used to stimulate publicity. However, too many publishers' press releases go unheeded because of one major mistake—they write their press releases about their books.
Ok, so you were convinced that you must have an author website, you now have one, or will have one soon, and now people start mentioning SEO and how important it is. And maybe you start getting emails telling you how you are missing out on website traffic, that you must purchase their services or you will end up at the bottom of the Google barrel, never found by anyone. Then they mention the dreaded meta tags. The stress level rises. All you wanted to do was write a book.
I want you to brace yourself for what I am about to say . . . Christmas is coming. Yup. This is not a drill, not a joke, and you are not hearing things. While we are sweating in the summer heat and trying to keep our gardens and lawns under control, there is something that most of us are NOT doing, something we need to add to our summer “to-do” lists and PRONTO. We need to start presenting and pitching our books for the upcoming holiday season.
You’ve done the hard work of writing your book. Now it’s time to find out what others think of it. In other words, it’s time to solicit book reviews. Not all book reviews are the same, and in the world of book reviews, there are two options: crowdsourced reviews or professional reviews. Here's the difference between the two.
One of the best ways to learn how to publish successfully is to listen to those who have gone before. Six successful authors recently shared their stories on the IngramSpark self-publishing podcast, Go Publish Yourself.
Book marketing doesn't have to be complicated, but it also can't be taken lightly. For self-published authors, there are many book marketing strategies and tactics that can be employed, and while some may seem quite direct, or even relatively “simple,” it’s very easy to make mistakes that can derail a book promotion campaign. There are generally accepted methods and many nuances in book publicity, and if you’re going to market your own book, don’t sabotage yourself by making avoidable mistakes.
Getting your book reviewed is beneficial to achieving book sales. A positive review speaks volumes: It tells readers an unbiased third party has read your book and deemed it worthy. It entices readers with a plot description. It gives you instant credibility. But before you send your book off for review, you need to be absolutely sure you’re ready.
A lot of authors see publishing a book as an end in and of itself, but you can actually use it as a catalyst for your career and life goals. Something magical happens when you publish a book. You become an expert. Whether your book's genre is self-help, business, history, memoir, or fiction, pick any category, it doesn’t matter. It’s the fact that you possessed the knowledge to pen an entire book on a subject or idea that now makes you an expert, someone whom others accept as an authority. One of the best ways to expand that authority is professional speaking.
Self-aware authors know they're taking on a challenge when they choose to self-publish a book, a rewarding and exciting challenge, but a challenge nonetheless. With advancements in technology and opportunity and a lessening of the bias against self-publishing, every author now has a chance to succeed in the publishing space doing it on their own.
Your author website is your primary online presence, your brand, your “home” and your author platform. This is where people will come to find out more about you and your books, which gives you an excellent opportunity to present yourself and your books in the best way and to brand yourself. You can do it somewhat on Facebook and other social media sites, but your website is the only place you have complete design and editorial control. Make the most of it.