More and more, Amazon and Amazon companies are encouraging or requiring authors and publishers to use them exclusively. Kindle Direct Publishing (KDP) offers free ISBNs, KDP Select allows for extra marketing options, and ACX will allow budget-restricted publishers/authors a chance to get an audiobook created and produced for free in exchange for 50% of the profits. All of these options give authors opportunities that they would otherwise have to work harder for, but in exchange, they require that you agree to work with them exclusively. Let’s take a look at them one by one:
Getting your book reviewed is a crucial step in your book marketing strategy. Positive reviews tell readers that your book is worthy of their time, entice your potential audience with plot descriptions, and give you instant credibility. But there’s more to the book review process than simply sending your book off to a reader and waiting for the result. First, you need to ensure that your book is ready for to be reviewed. Second, it’s important to choose the type of review that will best help you achieve your goals. And finally, you need to learn how to use your reviews to your advantage to sell more books.
You could sell more of your books if you'd answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? You will probably agree that people think more about how they can solve their own problems, learn something, improve themselves, or be entertained than they do about your book. However, if you can show them how reading your book helps them achieve these things, you are likely to increase your book sales and revenue, so let's cover how to target your book's audience.
If you’re new to the publishing world, book returns may be a bit of an elusive concept. While print on demand services and digital innovations have helped the book business better predict book demand, returns are still an inevitable part of the bookselling process if you’ve chosen to make your book returnable with IngramSpark. We’re here to help you better understand why book returns occur, and help prepare you on how to handle book returns with IngramSpark.
Book publicity can be defined in one sentence: it is using the media as a conduit to spread word of an author and book to general and/or target audiences. It really is, in its simplest form, a “you scratch their back, they scratch yours” scenario. You, the author, offer great material or ideas for a story, article, broadcast interview, podcast, etc., and the host or editor “plugs” your book. Here are 15 important tips to consider when you’re trying to get media attention and coverage to promote your book.
Over 850 million books are purchased in the United States each year. According to Nielson, a global information, data, and measurement company, 47% of the American population purchases books. If you do the math, 151 million people bought these books. This means, on average, these book buyers purchase five to six books a year. Why do people buy books? There are four main reasons people buy any product, books included, and understanding why will help you build your author platform.
A crucial element of your book marketing and sales strategy needs to be making your book easy to categorize and discover. You achieve this with good book metadata. Successful self-publishers know how to incorporate as much quality metadata as possible into their publishing strategy, and while you don't have to include all of the following elements, consider incorporating those that are applicable to your book and your potential audience. Following are the metadata components that impact book sales most.
When you decide to self-publish a book, you are signing up for all the duties a traditional publisher would typically take on. That means you not only have to write a great book but you also take on the job of marketing it. Where do you begin? You construct a book marketing strategy and forge ahead step by step! Here are a few key elements for a good book marketing strategy.
Considering converting your print book into an ebook? Offering your book in multiple formats is one of the easiest ways to reach more readers. While some readers prefer to read in the print format, there are some who prefer to read ebooks only. Not offering your book in ebook format, is a guarantee your content will never reach them, so why limit your book's distribution?