Do Self-Published Authors Need Literary Agents?

A literary agent can be an author's best friend. They know how to get you the best book contract and ensure that there’s nothing in the language that will hurt you. They also can help get your book in front of the right editors. All of that is nice if you are planning on traditionally publishing your book, but what if you want to publish the book yourself? Should you hire an agent? It’s not a requirement, but it’s certainly an option.

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5 Things You Need Right Now to Plan for Holiday Book Sales

I know the holiday season still seems a ways off, but have you noticed that specials, ads, and reminders of "X number of shopping days till Christmas" are already popping up? Whether or not you celebrate the holiday, if you have a book out there, you’d be wise to consider a promotional push to capture your share of the holiday sales market.

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3 Steps to Book Sales

As a whole, Americans shop a lot. We constantly buy and discard items. Scientists regularly study people’s buying behaviors in an attempt to better learn how people make purchasing decisionsStudies reveal that people’s purchases are determined by three factors: awareness, decision, and availability. You can capitalize on each of these components to sell more books.

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5 Reasons Writing Romance and Self-Publishing Are the Perfect Match

I’m in a torrid love affair with romance novels. The headstrong heroines, the misunderstood heroes, and the happily ever afters are everything I could possibly want in a good book. I devour them. And I’m not ashamed to read the paperback (cover out!) on the train during my commute. Another reason I love romance novels so fiercely is because they go hand-in-hand with self-publishing. I spend my days helping self-published authors share their books with the world, and a majority of those authors write romance. This is no coincidence and here are five reasons why:

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IngramSpark vs Amazon KDP

Update 9/10/18

The author and publishing world has been abuzz with the recent news from Amazon that its CreateSpace print on demand business is now being folded into its Kindle Direct Publishing program that launched officially a few years ago. Whether or not this action will be a positive move for authors will inevitably be seen in time. But today, IngramSpark client support is blowing up more than normal with questions from authors asking us what it all means. The question we used to get most often was, "What's the difference between IngramSpark vs CreateSpace?" Now it seems the question will be, "What's the difference between IngramSpark vs KDP?" So, I will attempt to help clarify with as much information as I have.

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What Self-Publishers Can Learn from the 2018 Bestselling Books

Publisher’s Weekly shared a list of 2018 bestselling books so far in this article, published on July 9. The books on the 2018 bestselling books list are all traditionally published, but that’s one of the best places to look for insight as a self-publishing author. Looking to the successes of traditionally published books is an easy way to learn from those with more money and years of publishing experience than you may have. In this blog we’ll break down some key takeaways self-publishers can learn from bestselling books.

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IngramSpark Self-Publishing Podcast: Go Publish Yourself Season 2

The IngramSpark self-publishing podcast is back and better than ever! Join us for Season 2 of Go Publish Yourself from our website or your favorite audio platform: iTunes, Spotify, Google Play, and beyond! New episodes release every Tuesday during a given season.

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How to Write a Press Release - Part One: Headlines

Book publicity is the least expensive and perhaps most productive of the promotional strategies used to generate exposure for books. And a press release is the tool most commonly used to stimulate publicity. However, too many publishers' press releases go unheeded because of one major mistakethey write their press releases about their books.

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Search Engine Optimization: Basic SEO Tips Every Author Website Needs

Ok, so you were convinced that you must have an author website, you now have one, or will have one soon, and now people start mentioning SEO and how important it is. And maybe you start getting emails telling you how you are missing out on website traffic, that you must purchase their services or you will end up at the bottom of the Google barrel, never found by anyone. Then they mention the dreaded meta tags. The stress level rises. All you wanted to do was write a book.

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Christmas In July for Indie Authors

I want you to brace yourself for what I am about to say . . . Christmas is coming. Yup. This is not a drill, not a joke, and you are not hearing things. While we are sweating in the summer heat and trying to keep our gardens and lawns under control, there is something that most of us are NOT doing, something we need to add to our summer “to-do” lists and PRONTO. We need to start presenting and pitching our books for the upcoming holiday season.

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