When you decide to self-publish a book, you are signing up for all the duties a traditional publisher would typically take on. That means you not only have to write a great book but you also take on the job of marketing it. Where do you begin? You construct a book marketing strategy and forge ahead step by step! Here are a few key elements for a good book marketing strategy.
Social media marketing is important for almost every industry. Consumers use it to make purchasing decisions and see what non-marketers are saying about a person, brand, or idea. Authors and publishers use social media marketing to direct consumer awareness in the online community.
This an article on why you, the author, need to think about creating video content. Regardless of how introverted you are, regardless of how many crappy book trailers you’ve seen (don't do those), video is here to stay, and the sooner you incorporate it into your social media marketing, the better.
We are now living in a golden age for indie content creators. Through Twitch, YouTube, Instagram, and publishing portals like IngramSpark, artists can connect directly with their fans and bypass traditional gatekeepers like agents— they can even make more money this way.
Social media is a useful tool for promoting virtually any product. That’s why authors should embrace it. With social media, authors can build their author platform and generate hype for an upcoming book launch while also promoting titles that have already been published.
Authors spend the majority of their working time away from other people, so when you finish your book and discover that part of promoting it means you have to be social, you might be a little confused. The first thing you should think about is this: you probably didn’t just finish your book without having goals. You should apply this principle of having goals to your social media marketing, as well. Below are 8 daily/weekly social media goals you should have to get started. Don’t let the number scare you! These are quick goals and require a daily time investment of no more than 10 to 20 minutes.
Every author has a different comfort level with social media. You may be a real star at creating content for your channels but get tired of the constant attention your social media presence requires of you. Or, you may have only discovered recently that social media is a part of the author experience, and you are now trying to figure out how to best use your time in what can be an overwhelming world of likes, retweets, shares, tagging, friending, following, and sharing stories. So what social media should authors use?
Facebook usually updates the code on their website twice a day. That’s a lot of updating! Most of the time, you probably don’t notice the changes. Often the changes are to the way your news feed works—but, again, you probably don’t even notice. While these changes may seem small and unnoticeable, they can have a huge impact on author pages. Such was the change this past January.
I’m sure you’ve heard by now that Facebook can help you sell more books. But it’s not as simple as posting a message to your followers. What you may not realize is that not everyone who follows you will see what you have posted. If you have, for instance, 20,000 followers and post something on your page, only a small percentage of them will actually see the message. Boosting posts on Facebook helps you reach more than that tiny percent.
Facebook remains one of the best social media marketing tools that authors and publishers have at their disposal. Just to rattle off a few obvious uses: you can find communities of like-minded authors to provide critical support, you can use it to set up a fan page, and even organize live events through it. Perhaps most critically, you can make use of Facebook advertising to target prospective readers based on interests, location, and any other demographic category you can think of. In this post, however, we will quickly look at how Facebook can help you perfect your book cover design in a data-driven fashion.