Some indie writers use beta readers and colleagues rather than professional editing and proofreading services, because it can be far less expensive to go without formal edits, and many indies—understandably!—would like to ease the costs of professional edits. While starting with beta readers is a fantastic idea, going without professional book editing altogether is a mistake.
For some writers, building a strong author platform comes naturally, but for others, this extroverted activity of networking takes a lot of work. Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful. This means that one of the most important aspects of book marketing is building relationships with people who will promote your book.
When you embark on the journey of getting a book published there’s a lot to consider and one of the things that should be on your priority list is how much you’ll be pricing your book for, which is a key piece of your book metadata. The editors of traditional publishing houses must fill out a profit and loss spreadsheet (P&L) before they can even acquire a book, let alone publish a book. The P&L determines what decisions they need to make in order to turn a profit on the book they hope to add to their list. One of the best places to start when determining the profit goals of your book publishing endeavors is to seriously consider how you'll be pricing your book.
I’ve written and presented many times on the value of using print on demand (POD) as a means to get broad book distribution in bringing your book to the global marketplace while reducing your overall financial risk. This is especially a good path as a new author with a first book where the demand is unknown.
If Helen’s face could launch a thousand ships, why can’t yours draw a few good readers? Get tips for author photos to help build your author brand.
by Cynthia Frank, president of Cypress House
Much as writing books is a passion and business for authors, selling books is a passion and the only business for independent booksellers. And while independent bookstores are known for being wonderful community gathering places with staff that genuinely care about the book industry, that doesn’t mean they can do it all for the love. They still need to sell books. Everyone has to make a living in this business, and this is what the independent booksellers need your book to be in order for both you and them to succeed in selling it.
One of the key elements of a professional book marketing and publicity campaign is the advance review copy (ARC)—also known as a galley—usually produced and distributed three to six months before the final book goes on sale.
by Phil Ollila, Chief Content Officer of Ingram Content Group
What are effective e-book pricing strategies in today’s book business? Based on trends we observe at Ingram Content Group from both publishers and readers, we think about three general segments for e-books: entertainment value, education value and marketing value.
You’ve spent months on your book; you’ve paid for editors, designers, marketers—this book is your baby! And then someone kidnaps it. Without warning, you stumble upon your book being offered free—or worse, someone is actually profiting from it and not passing that profit on to you—and you feel violated. Piracy happens. But if you care about your work, then there are ways to limit and eliminate it by understanding piracy protection for books.
The book editing process is highly personal and it's important to know what you're getting into before you begin. Here are a few frequently asked questions about the book editing process to help authors better understand what to expect.