To self-publish or not to self-publish? For many aspiring children’s book authors, that is the question. In fact, as a children’s book author myself, it’s one of the questions I receive most frequently. While there is no ‘one size fits all’ approach to publishing, I believe that fully understanding your options can help you decide.
As an author you’ve probably been told to look at competing titles through multiple stages of your journey from writing, to publishing, to book promotion. Competing book titles can be lucrative references for cover design, book length, choosing your categories and keywords, pricing your book, determining the best strategies for marketing to potential buyers in your genre or topic, and more!
This week marks a wrap on Season 3 of our self-publishing podcast, Go Publish Yourself! Since launching in January 2018, we've made it our mission to bring you the best of the best in publishing industry tips, trends, and breaking news. We've been blown away by the support from the self-publishing community with over 100,000 listens in more than 70 countries. Today, we're highlighting some of our favorites from Season 3—listen, learn, and Go Publish Yourself today!
More and more, Amazon and Amazon companies are encouraging or requiring authors and publishers to use them exclusively. Kindle Direct Publishing (KDP) offers free ISBNs, KDP Select allows for extra marketing options, and ACX will allow budget-restricted publishers/authors a chance to get an audiobook created and produced for free in exchange for 50% of the profits. All of these options give authors opportunities that they would otherwise have to work harder for, but in exchange, they require that you agree to work with them exclusively. Let’s take a look at them one by one:
Getting your book reviewed is a crucial step in your book marketing strategy. Positive reviews tell readers that your book is worthy of their time, entice your potential audience with plot descriptions, and give you instant credibility. But there’s more to the book review process than simply sending your book off to a reader and waiting for the result. First, you need to ensure that your book is ready for to be reviewed. Second, it’s important to choose the type of review that will best help you achieve your goals. And finally, you need to learn how to use your reviews to your advantage to sell more books.
You could sell more of your books if you'd answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? You will probably agree that people think more about how they can solve their own problems, learn something, improve themselves, or be entertained than they do about your book. However, if you can show them how reading your book helps them achieve these things, you are likely to increase your book sales and revenue, so let's cover how to target your book's audience.
If you’re new to the publishing world, book returns may be a bit of an elusive concept. While print on demand services and digital innovations have helped the book business better predict book demand, returns are still an inevitable part of the bookselling process if you’ve chosen to make your book returnable with IngramSpark. We’re here to help you better understand why book returns occur, and help prepare you on how to handle book returns with IngramSpark.
We launched our self-publishing podcast, Go Publish Yourself, in January 2018 and have since completed Season 1, Season 2, and an Author Spotlight series for a total of 30 episodes. We’ve been blown away by your warm reception of gaining self-publishing tips in this way. With over 70,000 listens in more than 70 countries, the people have spoken, and we look forward to producing even more episodes!
An engineer can look at the foundation of a building under construction and tell you its eventual height. The deeper the base, the higher the structure will be. Similarly, an independent publisher must create a strong foundation to support a title's future growth. This preparation is performed in five phases.
The author and publishing world has been abuzz with the recent news from Amazon that its CreateSpace print on demand business is now being folded into its Kindle Direct Publishing program that launched officially a few years ago. Whether or not this action will be a positive move for authors will inevitably be seen in time. But today, IngramSpark client support is blowing up more than normal with questions from authors asking us what it all means. The question we used to get most often was, "What's the difference between IngramSpark vs CreateSpace?" Now it seems the question will be, "What's the difference between IngramSpark vs KDP?" So, I will attempt to help clarify with as much information as I have.