Book metadata is important to your book's categorization, discovery and overall book sales. It should be part of any author's overall book marketing strategy, and successful self-publishers know how to incorporate as much quality metadata as possible into their sales plans. Following are seven facts about book metadata to keep in mind.
The ebooks vs print books debate is a very popular one within the publishing industry. There are loyalists on both sides. There are people who believe that print books are dead (which they've said for years now . . . definitely not dead; very far from dead). And with a normalization in ebook sales, some are saying it's time to ditch the digital format (also false). We believe in both formats and here's why.
When it comes to selling your book the bottom line is – well, the bottom line. Let's face it—the more book sales the better. So how do you get your self-published book into the hands of as many readers as possible? There are some elements of your book sales strategy that can make a big difference when it comes to how well your book sells, and the biggest of those is your book metadata.
Writing comes with innumerable choices around characters, dialogue, setting, and plot. But once you finish your masterpiece, there is another set of choices with which you'll be faced. When you decide to print a book, those choices begin with paperback vs hardcover. And once you choose one over the other, there are even more choices that fall under those designations. They're all worth it to print a book that is worthy of the story within its pages, so let's review some of the most popular options available for these print formats with IngramSpark.
BISAC subject codes are essentially genre codes. These codes are intended to guide shelving, categorization, merchandising, and marketing efforts. BISAC codes help signal to potential buyers, retailers, distributors, and search engines what your book is about – the primary genre(s), topic(s), and theme(s) that matter in regards to your book. Without these codes, readers and those within the industry cannot identify what your book is about or if they'd like to stock or read it.
The tidal wave of self-published books inundating the reading public the world over may seem like the result of a do-it-yourself earthquake. But in today’s world, large and small publishers alike are part of a long and complex chain. Quite simply, self-publishing is solely a DIY enterprise. You may be cutting out the gatekeepers by self-publishing, but to create your own professional book still requires more than just yourself . . . unless you're a professional at every aspect of the publishing process, which very few are.
Authors unfamiliar with the book publishing industry can sometimes stumble on the path to publication by not understanding the definitions and roles of people in editing, production, distribution, and sales. By having clarity on the function and purpose of service companies and freelancers, authors can be smarter about hiring the right help.
Before your electronic content can be sold, it must first be uploaded into a portal so that it can be processed and then distributed to online retailers. There are a few rules that must be followed to ensure the successful processing of your content with IngramSpark.
Dickinson, Frost, Angelou, Hughes, Whitman . . . the names alone conjure up a rush of 'the feels.' These names inspire. These names are worthy of remembrance, but that's not enough. National Poetry Month is a call to not only remember these inspirational artists, but think about and share how their work and the art form it embodies has endured to influence millions of lives. Poetry extends across cultures and generations and you have a role to play in that.
The secret to success in book publishing has always been knowing the market. Diving deeply into current reading habits is just the start, and knowing how and why folks buy is the next step after learning what they read. Some great data has come from a December 2016 Gallup Poll that can help inform our next steps when creating sales and book marketing plans.